In this article, I ll suggest ways to incorporate video strategies into your online advertising programs.

Video remarketing is a useful strategy to help you reconnect with people who ve previously interacted with specific videos or a YouTube channel.

Advertisers can specifically reach people who have:

Various ad formats text, image and rich media ads are available on the Google Display Network.

If successful, I think we could see much more of this, and we could soon be able to purchase goods directly from TV with a product like Google shoppable TV.

In Gooogle AdWords, ads do not have to be running for the CTAO ad to show.

Currently, there are a lot of video opportunities on the display side.

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