But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox.

While this practice could potentially decrease the amount of marketing email opt-ins for your list, the number of spam reports and unsubscribes will be reduced, which in the long run improves the ROI return on investment on each email sent.

By following this protocol, you are completely preventing all types of spam trap email addresses from being added to your list.

Real-time address validation

Another best practice to help avoid ending up on a blacklist is to validate email addresses in real time, or check email addresses at the point of signup.

You should remove email addresses if that recipient does not open or click a message in a certain period of time, which can vary depending on your industry and sending frequency.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.

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