Market Scenario :
Toys and Games Market size was valued at US$ 417.5 Bn. in 2022 and the market is expected to reach US$ 844.3 Bn. by 2029, at a CAGR of 9.2% through out the forecast period.
Toys and Games Market Overview
The Report Delivered By Maximize Market Research Helps Clients To Understand The Competitive Landscape In Detail, Which Is A Guide For Strategic Planning. The Toys and Games Market Overview Provides Thorough Details About The Size Of The Market, Trade Statistics, Leading Players, And Various Market Metrics Such As Life Cycle, Trends, Etc.
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Toys and Games Market Segmentation
by Product
Electronic Games
Dolls
Games and Puzzles
Other
In 2021, Electronic Games have a 38% market share by product. Consumer expenditure on video content, virtual reality material, and video game tournaments has dramatically increased as a result of technological advancements. The segment is expanding mostly as a result of the rise of mobile and internet gaming as well as the transition away from digital software delivery. In order to generate leads, provide an engaging gaming experience, and shift the product to a more service-oriented model, several toy manufacturers have substantially invested in the production of content that is focused on their flagship items. These elements are fueling the market's segment growth.
by End Use
0-8 yrs
9-15 yrs
15 and above
By End Use, the market was dominated by the 15 and above category in 2021 with a 50% share. Skateboards and scooters performed better than fashion dolls, accessories, and Lego building sets as sports toys. As a tool for child development, families in wealthy nations are increasingly purchasing interactive, educational toys.
by Distribution Channel
Offline
Online
In 2021, the Offline market category held a 78.8% market share by distribution channel. Toy manufacturers are expanding their retail locations due to increased product awareness in hypermarkets and supermarkets as well as the rising popularity of educational games in areas like Asia Pacific, North America, and Europe. Supermarkets and hypermarkets are permitted to stay open until midnight by the US government. These elements are fueling the market segment's expansion.
Toys and Games Market Report Scope And Research Methodology
The Report Offers A Comprehensive Analysis Of The Toys and Games Market, Including Trends, Forecasts, And Monetary Values. It Provides A Detailed Examination Of The Segments And Sub-Segments Within Both The Global And Regional Toys and Games Markets. The Report Employs A Bottom-Up Approach To Estimate The Market Size Of The Toys and Games Market, Ensuring Accuracy Across Various Segments. It Includes Comprehensive Information On Key Market Participants, As Well As New Entrants, Covering Their Services, Revenue, Financial Status, Portfolio, Growth Strategies, And Regional Presence. The Report Also Provides Projections For Market Size And Growth Rate And Highlights Existing And Future Trends Within The Toys and Games Market.
Furthermore, The Report Presents An In-Depth Analysis Of Demand Projections, Market Trends, And Micro And Macro Factors That Impact The Toys and Games Market. It Identifies The Drivers And Constraints Influencing The Growth Of The Toys and Games Market. The Report Utilizes Qualitative And Quantitative Research Methods, Incorporating Tools Such As Swot Analysis, Pestle Analysis, And Porter's Five Forces Analysis. This Enables A Comprehensive Understanding Of The Market Dynamics. The Report Also Provides Insights Into Key Upcoming Developments That Are Expected To Influence The Demand For Toys and Games In The Foreseeable Future.
The Key Manufacturers In The Toys and Games Market
1. Mattel Inc.
2. Hasbro Inc.
3. Lego Group
4. Takara Tomy Co. Ltd
5. Bandai Namco Holdings Inc.
6. Simba-Dickie Group
7. Spin Master Ltd
8. AOSHIMA BUNKA KYOZAI Co. Ltd
9. Moose Enterprise Holdings Pty Ltd
10. Tru Kids Inc.
11. Namco Bandai
12. Toy Quest
13. Sanrio Company Ltd.
14. Konami Corporation
15. Integrity Toys, Inc.
16. Jakks Pacific
Toys and Games Market Regional Insights
The Report Provides A Regional Analysis That Aids In Comprehending The Toys and Games Market Across Multiple Countries. It Offers A Comprehensive Examination Of Various Factors, Market Size, Growth Rate, As Well As Import And Export Statistics Within Different Regions. The Toys and Games Market Is Categorized Into Several Major Regions, Namely North America, Europe, Asia Pacific, Latin America, The Middle East, And Africa. The Report Delves Into Each Of These Regions To Provide Detailed Insights And Understanding Of The Toys and Games Market's Dynamics And Performance In Each Geographical Area.
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Table Of Content For The Toys and Games Market Includes:
1. Global Toys and Games Market: Research Methodology
2. Global Toys and Games Market: Executive Summary
2.1. Market Overview and Definitions
2.1.1. Introduction to Global Toys and Games Market
2.2. Summary
2.2.1. Key Findings
2.2.2. Recommendations for Investors
2.2.3. Recommendations for Market Leaders
2.2.4. Recommendations for New Market Entry
3. Global Toys and Games Market: Competitive Analysis
3.1. MMR Competition Matrix
3.1.1. Market Structure by region
3.1.2. Competitive Benchmarking of Key Players
3.2. Consolidation in the Market
3.2.1 M&A by region
3.3. Key Developments by Companies
3.4. Market Drivers
3.5. Market Restraints
3.6. Market Opportunities
3.7. Market Challenges
3.8. Market Dynamics
3.9. PORTERS Five Forces Analysis
3.10. PESTLE
3.11. Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• The Middle East and Africa
• Latin America
3.12. COVID-19 Impact
4. Global Toys and Games Market Segmentation
4.1. Global Toys and Games Market, by Product (2022-2029)
• Electronic Games
• Dolls
• Games and Puzzles
• Others
4.2. Global Toys and Games Market, by End Use (2022-2029)
• 0-8 yrs
• 9-15 yrs
• 15 yrs and above
4.3. Global Toys and Games Market, by Distribution Channel (2022-2029)
• Offline
• Online
Key Questions Answered In The Toys and Games Market Are:
- Which Are The Factors Expected To Drive The Toys and Games Market Growth?
- What Are The Different Segments Of The Toys and Games Market?
- What Are The Factors Restraining The Growth Of The Toys and Games Market?
- What Is The Demand Pattern Of The Toys and Games Market?
- What Major Challenges Could The Toys and Games Market Face In The Future?
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Key Offerings:
- Past Market Size And Competitive Landscape (2018 To 2022)
- Past Pricing And Price Curve By Region (2018 To 2022)
- Market Size, Share, Size & Forecast By Different Segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, And Key Trends By Region
- Market Segmentation – A Detailed Analysis By Segment With Their Sub-Segments And Region
- Competitive Landscape – Profiles Of Selected Key Players By Region From A Strategic Perspective
- Competitive Landscape – Market Leaders, Market Followers, Regional Player
- Competitive Benchmarking Of Key Players By Region
- Pestle Analysis
- Porter’s Analysis
- Value Chain And Supply Chain Analysis
- Legal Aspects Of Business By Region
- Lucrative Business Opportunities With Swot Analysis
- Recommendations
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