Google unveiled the YouTube Brand Partner Program Certification, an educational program aimed at teaching agencies the fundamentals of video content strategy.
The program, announced at the Cannes Lions International Festival of Creativity in Cannes, France, and at VidCon in Anaheim, California, is based on the YouTube Brand Partner Program that was created three years ago and targeted to marketers.
The new online course – which is comprised of 80 minutes of video content, 20 lesson plans, test your knowledge questions and an exam – will be available in 22 languages to Google/YouTube agency partners.
"Our goal is to enable our agency partners to create more effective content, increase agility, and evangelize the need for innovation in the marketplace, said Torrence Boone, VP of global agency sales and services at YouTube.
YouTube stars, including MysteryGuitarMan, Veritasium, My Cupcake Addiction and Flavia Calina, will deliver some of the lessons.
The agency has committed to certifying the entire Wavemaker staff globally over the coming weeks.