Elevating Customer Engagement in Consumer Product and Retail

Since that date, thousands of businesses have taken up residence at web sites…Although the Internet began to advance in popularity among the general public in 1994, it took approximately four years to develop the security protocols (for example, HTTP) and DSL which allowed rapid access and a persistent connection to the Internet.

Although the dot-com collapse in 2000 led to unfortunate results and many of eCommerce companies disappeared, the “brick and mortar” retailers recognized the advantages of electronic commerce and began to add such capabilities to their web sites.”Many businesses owners owe their success to the rise of eCommerce and internet technology.The biggest benefits of eCommerce in retail1.

Your customers don’t have to be limited by the hours that your retail location is open.

Expanded marketECommerce in retail gives businesses access to just about the whole global market – even small businesses, like Etsy shops, have the ability to send their products worldwide.

Convenience and flexibilityOne of the biggest benefits of e-commerce in retail is an experience that centers around the customer.

Maybe times, retail locations are limited by their space for fixtures or inventory.

Global B2C e-commerce Market is expected to reach USD 7,724.8 billion by 2025. The market is estimated to grow at a significant CAGR of 11.7% over the future period as the scope and its applications are rising enormously across the globe.

Rising broadband wireless connections, rising advantages like growing suitability of shopping and time management, and growing number of smartphone users are documented as major factors of B2C e-commerce Market that are estimated to enhance the growth in the years to come.

The B2C e-commerce Market is segmented based on product type, device type, application, and region. Food and beverages; apparel, footwear, and accessories; publications; consumer electronics and electrical; infant’s and mother’s products; and beauty and personal care products that could be explored in B2C e-commerce in the forecast period.

E-commerce is basically abbreviated for electronic commerce that actually consists selling and purchasing of the products and services via electronic systems.

If talking about convenience and easiness, e-commerce store is obviously better than those brick and mortar stores.

Search engines are like the centers where all the websites got ranking and users are searching for it.

Security guards, Buying inventory, Store designs, Staff payment are some of the expenses that cannot be neglected at any cost.

Depending on the type of ecommerce businesses are running, you will be hiring your employees accordingly.

Most of the physical stores are open from 9am to 9pm but online stores are open 24*365.

Online shopping is quickly becoming a trend as most consumers view this as a great way to save time and money. However, there are several advantages and disadvantages of online shopping. While there is money to be made by taking your store online, it is necessary to consider why online shopping is better compared to the traditional approach by keeping your customers in mind.

Advantages of online shopping

Due to the rapid growth of the internet, businesses have switched over to the virtual selling of goods as services. The internet is considered a vehicle to conduct commercial transactions. For businesses, taking their store online means more space to display a wide variety of their products. For the consumer, this means they’ll analyze and search better and finally make a logical purchase. Taking your store online helps the consumer make a choice on the product he/she wants by going

through your entire catalog at one click.

OUTLINED BELOW ARE PROS OF SHOPPING ONLINE.

1. Convenient

In the comfort of their own homes or workplace, consumers can make a purchase. Online shopping has made it easier and convenient to shop for goods and services. Moreover, one can also cancel a transaction if they are dissatisfied with it. Customers can purchase items from the comfort of their own homes or workplace. In addition, businesses are able to showcase a wide range of their products, well cataloged for the consumer to choose with ease.

2. No Pressure while Shopping

Quite often, physical stores have sales representatives who tend to influence a buyer’s decision in making purchases. This is without some pressure, on the contrary to online shopping the consumer is not pressured to make a purchase.

3. Saves Time

With online shopping, customers don't need to stand in a queue to pay at the Cash counters for products or services purchased. Moreover, they don’t have to spend time traveling to and from shopping centers. Customers need to type in keywords and get a whole line of associated products and make a purchase.

4. E-commerce Store Management

In E-commerce store management, outsourcing e-commerce services like order, delivery, and shipping, consumers can better track their order and delivery status online. India Data Entry offers world-class e-commerce store management services to both small and huge e-commerce stores.

DISADVANTAGES OF ONLINE SHOPPING

Ease of consumer use is the primary reason why e-commerce is successful. Albeit, the internet provides a faster and easier way to transact, there are disadvantages to it.

1. Delivery Delays

When large online retailers fail to outsource e-commerce services like inventory management, this can result in shipment delays. Despite selecting and making a purchase may take 10-15 minutes, the delivery of the good may take up to a month. This frustrates the consumer to a point where they opt not to shop online.

2. No Significant discounts

Physical stores have discounts that attract customers, online retailers on the other hand rarely have discounts making it difficult for them to compete with offline platforms.

3. No Touch and Feel of Merchandise

There is no way online shoppers can touch, feel or try out a product to check the quality of a product. For instance, clothes or shoes which an online shopper cannot try them out.