The Word-of-Mouth (WOM) Protocol is a marketing technology based on the crypto trading platform, which provides a way for monetizing WOM recommendations on any mobile app or platform. WOM plans to create an ecosystem of content creators, reviewers/validators, publishers, and publicists, to create content, get it incentivized, and receive rewards. The protocol includes the WOM Authenticator app, WOM Campaign Manager, and WOM Marketing toolkit and payment protocol.

· WOM Authenticator app authenticates recommendations around all WOM platforms.

· WOM Campaign Manager enables advertisers to buy and spend WOM Tokens to access the WOM recommendations.

· WOM Marketing Toolkit allows e-commerce websites to accumulate, show, and reward user recommendations.

· Payment protocol automatically rewards content creators and validators in WOM Tokens.

WOM Protocol also launched a Non-Fungible Token (NFT) market and a crypto education and recommendation app live on both Android and iOS apps. It is a newer user-based marketing channel that controls honest WOM recommendations.

WOM powers decentralized advertising by rewarding content creators for effective brand marketing. A range of Web3-based marketing tools is provided to incentivize authentic User Generated Content (UGC) that provides quality social proof for promoting products and services.

The WOM Protocol uses the principle “value derives from engagement” to measure and reward quality UGC based on Key Performance Indicators (KPIs) including Views, Likes, Comments, and Clicks. WOM rewards content creators for their product-referring content without compromising the trust of the customers in the content and its creators.

WOM rewards are distributed on a daily basis at consistent intervals from a fund issued to sourcing high-quality UGC. The rewards are divided up between authenticators, content creators, and platforms. Authenticators performs peer review of the WOM content and earns rewards for rating UGC against three attributes: Authenticity, Creativity, and Positivity.

WOM is bringing several parties together to create a decentralized ecosystem. WOM should also use incentive mechanisms that align each party and ensure all functions are in the best interest of the WOM Ecosystem.

Without any central authority, these incentive mechanisms are a core foundation of the WOM Ecosystem to ensure the continuous creation of value and continuous strengthening of the economy. The WOM token plays a substantial role in the operation of the WOM ecosystem. It can be used as the primary utility token on the network. The WOM token is implemented as a token contract on the Ethereum blockchain, based on the ERC-20 compatible standard.

Founders

WOM token was launched in 2018 with a maximum supply of 1 billion tokens. The team behind WOM includes Melanie Mohr, the Chief Executive Officer (CEO) of WOM, and Chris Hardaker, who is the Chief Product Officer (CPO).

Core Challenges of WOM

WOM plans to resolve three core challenges:

· Technology Barriers – Desktop and mobile ad-blockers are overgrowing, making online advertising less effective.

· Behavioral Changes – Consumers also mentally block ads in addition to physical ad-blockers and subconsciously skip over or ignore anything that feels like an ad and distracts from their goal.

· Trust Issues – Influencers and affiliate programs are examples of usage of Peer-to-Peer (P2P) recommendations in the advertising business to combat ad blockers and banner blindness.

WOM plans to address all challenges mentioned above by bringing organic WOM recommendations into its marketing combination in a measurable and scalable way. With the integration of blockchain and digital tokens, WOM intends to solve real-time issues in the marketing industry.

Pros

The WOM Tokens enable brands to reward content creators, authenticators, publishers, and platforms for spreading the word about their products or services. The partnership will provide a safe and user-friendly trading platform for trading WOM Tokens while connecting the WOM Protocol with new projects to replace online advertising with user-generated marketing based on the Web3 ecosystem.

The WOM Protocol enables advertisers to find, track and reward WOM recommendations based on the engagement generated by the content, as well as quality ratings. This provides value for digital content creators and social proof for advertisers while giving a user-friendly monetization model.

Tokenomics

Token Name: Word of Mouth Protocol

Ticker Name: WOM

Total Supply: 1,000,000,000 WOM

Circulating Supply: 105,657,976 WOM

Max Supply: 1,000,000,000 WOM

Market Cap: $2M

How to Buy WOM?

Follow the below steps to buy WOM coins,

Signup with KoinBX.

Fill in the essential details to create an account.

Complete your KYC verification process.

Add your bank account.

Deposit Fiat to your KoinBX account.

Click Buy to start buying WOM with Indian rupees (INR) & Tether (USDT).

How to Sell WOM?

Follow the below steps to sell WOM coins,

Signup with KoinBX.

Complete your KYC verification process.

Link your bank account.

Click the Sell option to find a buyer for WOM. 

Once a buyer for WOM is found, you can start selling WOM with Indian rupees (INR) & Tether (USDT).

How to Trade WOM?

WOM/INR -> https://koinbx.com/trade/WOM-INR 

WOM/USDT -> https://koinbx.com/trade/WOM-USDT 

To make your WOM trade anywhere, anytime with the great trading experience with KoinBX Android and iOS app.

Download our KoinBX Android App / KoinBX IOS App