Storage facilities are a hot market right now. A good example is a new Lock & Leave facility coming to 25242 Arctic Ocean Drive. The company contacted Caliber Signs & Imaging to assist with the development of highly-visible, brand-centric building signs in Lake Forest, CA.
Standing Out and Standing Apart from the Competition with Targeted Signage
Any incoming business has an uphill battle taking over a new market. In addition to offering excellent service and products that appeal to the consumer base, the company must be visible. There are creative ways to make this happen with large buildings that lack windows for showcasing products.
In the case of Lock & Leave, we requested the color specs from the client. They are a critical element of the corporate brand. Therefore, they would play a significant role in advertising the service.
- 3D letters. The client specified the use of acrylic, and our technicians cut half-inch-thick acrylic letters from the material. We painted them in the brand-building blue and orange colors that are on the sales collateral the client sends out.
- 3M vinyl graphics. The client had a painting company come out and put a bright orange stripe all around the location. We followed up with die-cut images featuring storage-related graphics in blue. The material we selected is suitable for outdoor concrete wall installation. Each of the images connects to the building’s purpose.
Multiple Signs Work Together to Display Your Brand
There used to be a time when business owners would rely on a building sign to do all the advertising. And, while this approach worked back then, competition has upped the ante. Multiple building signs are quickly becoming commonplace. Besides that, there is a need for creative ways to integrate a wayfinding sign, brand message, and corporate persona.
This client’s project exemplifies the vision to make this happen. In a field that relies heavily on brand loyalty and making a stunning first impression, the building’s graphics in combination with the building sign handle the task perfectly.
Scaling Down a Building Sign to Serve as a Lobby Marker
When the customer enters the foyer, they are greeted by a repetition of the building sign. Our technicians made a scaled-down version of the building letters and mounted them in the lobby. They are on a curved wall, which adds to the pizzazz of the location.
Did you know that other companies are now doing the same thing also with lightbox cabinets and channel letters? The practice creates a seamless transition from the exterior to the interior brand environment.
Do You Need Building Signs in Lake Forest, CA?
Our shop specializes in designing, producing, and installing building signs. If you are unsure what type of building sign could work for you, we recommend inviting us out for a site survey. We will take measurements, check the area, and factor in the distance of your building from the street. We then offer you our suggestions based on the facts. By the way, in addition to handling all aspects of the project, we also do the permitting. Call us today to get started!
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