Why Google Places optimization services are essential for businesses: Steps to get your business on Google Places

Google Business Profile (GBP), formerly known as Google My Business, is an important component of local Inbound Marketing. It provides businesses with a free opportunity to appear in Google search results and showcase key information in an attractive format.

With around 92% market share, Google is the top search engine, making a Google Business Profile essential for all businesses. Optimizing your business profile on Google Places can significantly boost visibility. So how to get my business on Google Places? This article will help you understand more about Google Places Optimization as well as the steps to get listed on Google Places.

Importance of Google Places Optimization for Businesses

Google Places Optimization is crucial for businesses as it improves local search visibility, enhances user experience, and provides a competitive advantage. By optimizing your Google Business Profile, you increase the chances of appearing in local search results and Google Maps.

Google Places optimization services can set you apart from competitors, as users are more likely to choose businesses with complete profiles, positive reviews, and engaging content. Google's algorithms favours user intent and geographically specific searches. Thus, having a Google Business Profile is essential for businesses to improve local marketing and be found online.

How to get your business on Google Places?

1. Create or claim your business profile:

• Visit the Google Business website - https://www.google.com/business/ and use the "Manage Now" option.
• Next, sign in with your Google account and search for your business name and address.
• If your business is not listed, add it by providing the necessary information. Conversely, if your business is listed and is unclaimed, confirm that you are authorized to manage it and proceed.

2. Verify your business:

• When you start the verification process, Google will verify your business by sending a verification code via phone, email, or postcard.
• You must follow certain instructions and input the verification code to complete the process.

3. Adding additional information

With Google Places optimization services, your business can maximize visibility, improve user experience, enhance local SEO, and obtain many other beneficiaries.

• Set your business category to accurately reflect your industry.
• Write a compelling business description highlighting your unique selling points (USPs).
• Specify your opening times and business hours.
• Include your phone number for easy contact.
• Add your website link to drive traffic to your site.
• Set an appointment URL if applicable.
• Upload high-quality photos showcasing your products, services, or premises.
• Encourage customers to write reviews to build social proof and trust.
• Regularly post relevant content and updates to engage with your audience.

Conclusion

Optimizing your business profile through Google Places is essential for businesses. Follow the steps outlined above if you are wondering how to get my business on Google Places to utilize the power of Google's platform for maximum visibility and success.