As amazing as it is when you manage to pull off a successful SEO campaign and the traffic and conversions start rolling in, there’s no denying what a time and resource-intensive slog it is. In order to achieve world-class results, you can’t be cutting corners.
So, the question is, how can you save as much time as possible when working on your SEO?
In this article, we’ll share some handy tips!
1. Use productivity tools
SEO has so many moving parts and so it’s easy to feel overwhelmed by the sheer weight of it. Especially if you are new to SEO and trying to manage a business while you are at it, the tasks can start to pile up exponentially.
For example, if you’re doing SEO for a real estate website while also having to be out and about hosting property viewings, you’re going to struggle to keep up with it all.
Fortunately, there are many productivity tools at your disposal. These can help you stay on top of the many SEO tasks, while also easily identifying which should take priority.
2. Prune and improve existing content
If you are struggling to be constantly putting out fresh, high-value content, you could work on your existing content now and again.
By pruning old content that is no longer relevant, or upgrading some of the existing content that is already working well on your website, you can take the strain off having to always be pumping out fresh articles.
Of course, you should still maintain a solid content creation strategy, but this approach can certainly help save time when you are too busy to write something new.
3. Use an internal linking tool to help with your website taxonomy
Internal linking is among one of the most important SEO tasks of all – not to mention how much it can improve the overall user experience when executed well.
However, maintaining intuitive internal linking and a solid site structure is no simple task.
Fortunately, there are many different tools you can use to automate this process, thus saving you an awful lot of time and stress.
4. Optimise content for synonyms and phrases related to your focus keywords
It is possible to rank a piece of content for multiple keywords at once. This can be a big time saver in the world of SEO – as opposed to feeling obligated to create a fresh piece of content for every single variation of a keyword.
The process is simple: optimize your content for multiple synonyms and keyword variations. Not only can this help you to cut down on keyword stuffing and keyword cannibalization, but it can also help Google better understand the context of a piece of content.
5. Hire professionals and let them do the hard work for you.
Again, pulling off a successful SEO campaign is time and resource intensive – and it’s a never-ending process. As such, if you are constantly feeling overwhelmed by the weight of it all and/or failing to reach your true potential, you should consider hiring professionals.
The right digital marketing agency can take all of these responsibilities off your hands (and more) while delivering superior results.
All the while you can focus your precious time on managing your business and taking care of your customers.
