Mobile Augmented Reality Market Scope and Overview
The Mobile Augmented Reality market research report delves deeply into key growth strategies, drivers, opportunities, major segmentation, Porter's Five Forces analysis, and the competitive landscape. This research is an excellent resource for industry participants, stakeholders, investors, VPs, and newcomers who want to learn more about the business and develop a competitive strategy. The research identifies the essential elements driving the worldwide market ahead. Participants can utilize the market data to develop strategies for increasing their market position. Market participants can use information about opportunities to assist them estimate potential and take the next move.
According to SNS Insider, the Mobile Augmented Reality Market Size is projected to reach a valuation of USD 115.18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 31.1% during the forecast period of 2023-2030. In 2022, the market was valued at USD 13.2 billion.
The study employs a bottom-up approach to estimate the overall size of the Mobile Augmented Reality market over the forecast period, collecting and forecasting data for a variety of industrial verticals and end-user sectors, as well as their reach across numerous categories. The geographical examination of the researchers reveals important areas and their top countries, which make for a large share of the market's revenue.
The key players in Global Mobile Augmented Reality Market are:
boogie (Us), FITC (Us), Apple (Us), Wikitude (Austria),Samsung Electronics (South Korea), Blippar (UK),MAXST (South Korea), Magic Leap US), Upskill (US),Atheer (US), Marxent Labs (US), Inglobe Technologies(Italy), Augment (France), Niantic (US), NEXT/NOW(US), 8ninths (US), Groove Jones (US), VironIT (US),Scope AR (US), EON Reality (US), INDE (UK), Zappar(UK), HQSoftware (Estonia), Talespin (US), Scanta(US), Craftars (Romania), Appentus Technologies(India), and BidOn Games Studio (Ukraine). and other players are listed in final report.
Market Segmentation
The report uses a bottom-up strategy to estimate the overall size of the Mobile Augmented Reality market over the projected period, gathering and forecasting data for a wide range of industrial verticals and end-user industries, as well as their reach across many categories. The analysts' geographical analysis reveals key locations and top countries that account for a significant portion of the market's revenue.
Competitive Analysis
The global Mobile Augmented Reality market is explored in depth, and important changes are documented in the study for market participants to consider as they plan their strategies. These companies have employed a number of techniques to gain a dominant position in the market, including expansions, mergers and acquisitions, joint ventures, new product launches, and partnerships. This study looks at market dynamics, including forecasts for overall price from leading manufacturers and a look at improvement trends.
COVID-19 Impact Analysis
The introduction of COVID-19 had a big impact on the Mobile Augmented Reality market. New projects have also been delayed all around the world, putting the sector on hold. The COVID-19 lockout forced the creation of new techniques to deal with such occurrences in the future while maintaining a constant growth rate.
Report Conclusion
The report can help industry stakeholders including manufacturers, distributors, dealers, and policymakers answer crucial questions like which market segments should be targeted over retail cosmetics stores in the coming years to strategize investments and capitalize on Mobile Augmented Reality market growth.
Table of Content – Major Key Points
1. Introduction
2. Research Methodology
3. Market Dynamics
4. Impact Analysis
4.1 COVID-19 Impact Analysis
4.2 Impact of Ukraine- Russia war
4.3 Impact of ongoing Recession on Major Economies
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Mobile Augmented Reality Market Segmentation, By Type
9. Mobile Augmented Reality Market Segmentation, By Application
10. Regional Analysis
11. Company Profiles
12. Competitive Landscape
13. Conclusion
Continued…
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Augmented reality-based games and mobile applications have taken the internet world by a storm since the world was first introduced to the technology by Snapchat back in 2016.
Another prime example of the introduction of mobile augmented reality that created an international buzz was the launch of the AR-based game Pokémon Go.Since the emergence of augmented reality, many industry giants such as Samsung Electronics, Google Inc., Microsoft Corporation, Blippar, and Qualcomm have heavily invested in ways to integrate the technology into their products.
The rising demand for AR integration has pushed all these consumer electronics giants to devise their latest gadgets with in-built sensors, processing, and displays used for AR applications.Augmented reality has opened many growth avenues for businesses to enhance their consumer experience, leading to burgeoning adoption of augmented reality among numerous industry verticals.
For instance, on April 17, 2019, Shutterstock, an online stock photo and video platform has launched ‘View in Room,’ which is an AR-based update in its iOS application.
Another example of effective AR application would be in the travel and tourism sector.
Industry verticals ranging from retail, tourism, to gaming and entertainment are actively participating in the proliferated shift towards AR integration.The augmented reality sector is witnessing bold investment moves from market players in developed economies like North America and Europe.
