Social media marketing is a process of connecting to your audience with the message of your business or selling your business's product or services using social media platforms.

Social media marketing is the use of social media platforms like LinkedIn, Instagram, Youtube, Facebook, Pinterest and many more to get connected with your audience to increase your sales, for brand awareness, to get traffic to your website, etc.,Let's take a look on top social media platforms and their demographics:Facebook:Facebook has users of all ages.

It is one of the most diverse social media channels.It has 2.45 billion monthly active users.54% of Facebook users are female and 46% are men.Instagram:Instagram has a younger audience as compared to all other social media channelsIt has about 1 billion active users51% of the users are female and 49% of the Instagram users are maleA large number of Instagram users belong to the 18-29 age groupBusinesses use Instagram to build their brand awareness through creative visually appealing content.Twitter:Twitter is a social platform for those who are willing to share their thoughts in public.Twitter has around 330 million monthly usersIts largest audience is the young adults who are between the age group 18-29Businesses use Twitter to build brand awareness and to drive sales and generate sales through targeted advertisingLinkedIn:It is an effective lead generation channel, particularly for B2B companiesLinkedIn has around 303 million monthly active usersIts audience is older and mature (30 – 49) as compared to other social media channelsIt's 43% of the users are female and 57% are male.PinterestPinterest has nearly 300 million monthly active users.It is a platform for those who are actively looking for ideas on fashion, accessories, weddings, cooking, and do-it-yourself projects.It has a more female audience than male, around 70% of its audiences are female.YoutubeYoutube has around 2 billion monthly active usersA large number of youtube users belong to the 15-35 age groupAbout 55% of the youtube users are male and 45% are femalesTo read more such blogs on digital marketing visit our Webi7 website.

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Search Engine OptimizationSearch Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts.

Hence it is also called Paid Search Marketing.The universe of SEM is diverse and complicated.

Based on your business structure, you may choose the PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.There are different platforms for SEM.

By far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.

But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.Search Engine MarketingSearch Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts.

But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire.Social Media MarketingSocial Media Marketing or SMM is an offshoot of your SEM efforts.

Fundamentally as well as fortunately, many of these professionals are getting excellent opportunities in a digital marketing company in Bangalore.

As there are many digital marketing agencies in Bangalore as well as the demand is also high.Digital marketing is a marketing & promotional method that can be applied with media like radio, television, and telephones as quickly as it can to email and other connected platforms.

Top 10 Reasons Must Know, Why Marketing Is Shifting To Digital MarketingExcellent results of Marketing – It all depends on the success ratio.

If the success ratio and return on investment weren’t right, then no company would have taken the chance of investing in this method.

are doing billion-dollar business a year with the help of Digital Marketing.

The primary focuses of most digital marketers include:Email marketingWebsite Designing Content marketingContent WritingSocial Media MarketingSearch Engine MarketingInfluencer MarketingSearch Engine OptimizationSMS Marketing Pay-Per-Click AdvertisingAffiliate MarketingViral MarketingMobile Phone AdvertisingWork Independently with your existing Job – There is something called freelancing.

It's worth understanding a bit more regarding your consumers-- not just in regards to CRM and also tracking their activities yet additionally regarding their individual side.

You can amaze them with a tailored note or item for some unique events.