If you can t beat em, buy em.
Apple is in discussions with Tidal about acquiring its music streaming app, which offers exclusives and early releases from big artists like Beyonce and Kanye West.
The Wall Street Journal reports that the talks are still early and might not end in a deal, but Apple wants those exclusives to bolster its Apple Music streaming app that s currently in hard-fought competition with Spotify.
But Tidal has been winning on that front.
Rapper Jay Z bought Tidal for $56 million in March 2015, then revamped it with a set of landmark partnerships with some of the biggest names in music, including venture as co-owners: Alicia Keys, Calvin Harris, Arcade fire, Chris Martin from Coldplay, Beyonce, Daft Punk, Jack White, J. Cole, Jason Aldean, Kanye West, Deadmaus, Madonna, Nicki Minaj, Rihanna and Usher.
In a pompous declaration-signing ceremony, Tidal brought made these stars co-owners in exchange for them giving it first crack at releasing their music.