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Pay-per-click (PPC)

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Pay-per-click (PPC)




The traffic can be increased in two ways which are:-

  • Organic SEO
  • Paid SEO


 Organic SEO is a concept where traffic enhances due to the quality and relevance of the searches of keywords while inorganic SEO or paid SEO is the paid searches for increasing the visibility of the ads. PPC is one example of a paid SEO agency UK .


PPC is a marketing campaign used to drive traffic through paid means. An advertiser or business pays a certain fee whenever the ad is clicked. It will help your website to appear on the search engine result page (SERP).  It is an advertising model where advertisers pay a fee to a publisher of an advertisement every time the ad is clicked by the audience. It is a part of internet advertising where advertisers pay a certain amount of key to make their ads visible on the first-tier search engines. Some Pay-per-click networks are Google Ads, Microsoft Ads, Youtube, Linkedin, Instagram, etc.  


Importance of PPC


Increase visibility - PPC improves the SEO, because of which the rank of the website will increase. If the rank of the website improves, the visibility of it in different search engine result page (SERP) will also increase.


Immediate results - Organic SEO will take time to increase the ranking of the website while PPC will give instant results by increasing the traffic to your website.


 Targeted reach - PPC will help you to reach the right audience on the basis of location demographics and interest of the audience with the help of targeted keywords.



If you want to create brand awareness and increase social media engagement, then PPC agency UK is your solution. 






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