The rise of the machines continues this week with news that the Associated Press AP is expanding its baseball coverage through automated stories generated by algorithms.The New York-based nonprofit news agency has ramped up its partnership with Automated Insights, a Durham, Carolina-based company that uses artificial intelligence to analyze big data and transform it into stories.The AP has worked with Automated Insights for a number of years already.

Indeed, more than 3,000 computer-generated corporate earnings reports have been created over the past couple of years based on data supplied by Zacks Investment Research, and the AP has used automation in sports reports too.

The organization also participated in a $5.5 million funding round into Automated Insights back in 2014.Automated Insights offers its Wordsmith A.I.

platform to a number of big-name media companies, including Yahoo, and the casual observer may not even realize that a report wasn t written by a human.From a publisher s perspective, Wordsmith s appeal is understandable — rather than paying for dozens or hundreds of journalists to attend events, it can instead generate countless stories and articles in the time it would take a person to write just one.

And this is how the AP is now able to expand its coverage of Minor League Baseball — it s not ditching journalists, instead it s covering games it would not have previously covered, using data provided by Major League Baseball Advanced Media MLBAM , a news and statistics body that covers Minor League Baseball.The new machine-powered sports coverage will be spread over triple-A, double-A, and class A games across 13 leagues.So how does a computer-generated article read?

Here s a report from a Wednesday game in the New York-Penn league:While the article may not be of a Pulitzer-winning prize standard, it s certainly readable.

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