According to a new report published by Allied Market Research, titled, “Stand Mixer Market by Type, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021–2030,” the global stand mixer market size was valued at $1.8 billion in 2020, and is projected reach $2.9 billion by 2030, registering a CAGR of 4.7% from 2021 to 2030.
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Many new commercial establishments like cafes, hotels, and restaurants are being set up and they require many appliances like stand mixers to efficiently perform their daily operations. This emergence of new commercial establishments is leading to an increase in the purchase of stand mixers. Many entrepreneurs are setting up new cafes and restaurants as a way to convert their passion or hobbies in to livelihoods. Similarly, many hotels are also being set up, or large chains of hotels are expanding their businesses into new locations. As such establishments require constant cooking operations that need to be quick, they use stand mixers and other types of appliances in order to increase operational efficiencies and reduce waiting time. Expansion of hospitality industry is likely to positively impact market growth of the global stand mixer market in the upcoming years
There are a few kitchen appliances that can perform the same functionalities as a stand mixer, but may have additional features or are cost effective than stand mixers. These alternatives to stand mixers are hampering the market. Hand mixers are motorized mixers that are small, so that they can be held in the hand. They are much cost effective than stand mixers, while having the same functionality as a stand mixer. Another appliance that is comparable to a stand mixer is a food processor. Food processors can not only mix dough and batter almost as good as stand mixer, but they can also perform many other functionalities such as cutting, chopping, blending, mincing, to name a few, which a stand mixer may or may not be able to do. These appliances are very well known and can work as a viable alternative to stand mixers, hence they pose a risk to the stand mixer market.
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The stand mixer market was impacted slightly positively during the pandemic. The loss of supply chains and distribution channels in the initial months of the pandemic had caused small losses for the market, however these losses were recovered in the later phases. During the lockdowns, people started indulging in their hobbies of baking and cooking. A large number of people were engaging in online food trends and making new dishes for themselves as well as their families. As a result, the market have witnessed positive growth in the later half of the year 2020.
The global stand mixer market is segmented on the basis of type, end user, distribution channel, and region. Based on type, the global market is bifurcated into tilt head mixers and bowl lift mixers. Based on end user the global market is bifurcated into residential and commercial. Based on distribution channel the global market is studied across hypermarket/supermarket, specialty stores, and online channels. The global stand mixer market is also studied across North America, Europe, Asia-Pacific, and LAMEA.
KEY FINDINGS OF THE STUDY
- By type, the tilt head stand mixer leads in terms of market share, however, the bowl lift mixer is predicted to grow with the highest CAGR during the forecast period.
- Stand mixers are most commonly used for residential purposes and the commercial use of stand mixers is slowly increasing.
- Majority of the stand mixers are being purchased from hypermarkets/supermarkets. The sale of stand mixers is poised to grow in the future.
- Europe is the largest region in terms of stand mixer usage followed by North America. Asia-Pacific region will grow with the highest CAGR during the forecast period.
Some of the major players profiled for in the stand mixer market analysis include Bosch, Breville Group Limited, De’ Longhi Appliances S.r.l., Electrolux, Koninklijke Philips N.V., Newell Brands, Panasonic, SMEG S.p.A., Whirlpool corporation, and Wonderchef Home Appliances Pvt. Ltd. Other prominent players analyzed in the report are Hobart, Hamilton Beach, Cuisinart, Conair Corporation, Spar Mixers, and Sencor.
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
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Volume and revenue estimates and analysis has also been provided for key countries of each region that include the U.S., Canada, China, India, Japan, Southeast Asia, Germany, France, UK, Italy, Spain, Argentina and Brazil, in the stand mixer market trends and research study.Get Sample: https://www.adroitmarketresearch.com/contacts/request-sample/694The global stand mixer market is likely to witness a stable increase at a CAGR of 1.8% from 2018 to 2025.
Availability of stand mixers in a wide price range has increased its usage in developed economies.
Some of the recent company developments in the global stand mixer market include:In October 2017, Electrolux AB acquired the Latin America home appliances business operations of Continental Appliance Co.
This strategy is projected to boost KitchenAid presence in the U.S. stand mixer market in the future.In August 2016, Bosch introduced The Optimum Kitchen Machine, a combination of a stand mixer with a digital weighing scale provided at the base.
The German appliance manufacturer introduced it at the IFA trade show in Berlin in 2016.A significant stand mixer market share of more than 50% was captured by the commercial sector in 2017.
Pizza stores, bakeries and restaurants are the predominant consumers for commercial stand mixers.
The Global Stand Mixer Market report for the forecast period of 2017 – 2023 by MI Reports is a key insight into the Stand Mixer across various parameters.
The solid research on the Stand Mixer is prepared with the aim to meet the requirements of the customer in terms of the availability of data, analytics, statistics, and an accurate forecast of the Stand Mixer.
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This can help the customer relate to the market and gain requisite insights into the Stand Mixer for better understanding and planning.
It is necessary to understand all the drivers and restraints one might face in the market to plan the growth campaign effectively and realize substantial benefits.
Furthermore, the region which is recording the fastest growth rate is also covered.
