This may seem obvious, but by keeping tabs on your competition, you are not only keeping yourself informed of changes in your industry, but you are also gathering information to help differentiate yourself.

It s important to note that I am not suggesting copying, but rather developing a keen awareness of your market.

Below are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.

As you scroll through the search results, look at the various social media platforms that they use to interact with their followers, and what sort of topics they write about.

As you begin writing your list, ignore the big brands because it s likely they will be successful no matter what they do; instead, look for the smaller names that populate on the first page.

And that s where you will likely find inspiration.

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