Benjamin Franklin reputedly once said, "Tell me and I forget.

Certainly, those words can be applied to many sectors of life -- and business.

But let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co., which are pretty "involving," to say the least.

Overall, Disney s global revenue hovers at $52.47 billion, so it surely has a thing or two to teach us about how to make consumers bring out those wallets and pay, while actually being happy about it.

Meanwhile, the marketing that most other companies deploy just, well, stinks.

And, now, we have online ads that are no good, either, if you ask writer Derek Thomson of The Atlantic.

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