SAN FRANCISCO -- Comcast is going to add Netflix to its X1 set-top boxes in the latest deal to blur the lines separating cable TV from internet video services.
The arrangement announced Tuesday signals an apparent truce between two companies that have been antagonistic toward each other in recent years as they publicly bickered how much each side should pay for delivering Netflix's video to Comcast's internet subscribers.Netflix also attacked Comcast's proposed $45 billion takeover of Time Warner Cable last year as a bad deal for consumers before the sales agreement was canceled in the face of regulatory opposition.In a joint statement Tuesday, Comcast and Netflix said further details of their alliance will be released later this year when Netflix becomes available on X1 boxes.
File photo: The Netflix Apple TV app icon.
It's likely that Comcast, the nation's largest cable-TV operator, will receive a cut of each new subscriber that signs up for Netflix's service through the X1.
Netflix charges $8 to $12 per month, depending on the type of plan selected.
"We have much work to do before the service will be available," Comcast and Netflix said.This won't be the first time that Netflix will be available on cable-TV boxes, but it has the potential to significantly expand its reach at a time that its growth in the U.S. is slowing.