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Facebook business strategy

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Facebook business strategy


Facebook users help the company make money. That's why growing the user base is a top priority. This is only the first phase of the plan. Facebook is a vast source of data that is used to create targeted ads and generate revenue. Facebook is expanding to the rest of the world as user saturation is reached in key markets such as the U.S., U.K. and Canada. But there were obstacles such as the lack of smartphone access, good internet, and some areas without internet connection. To overcome this, Facebook has initiated the first phase of its plan by granting access to Facebook.


Introducing facebook

Facebook is a social media platform which allows users to connect with friends, family and others. In 2015, it introduced Facebook Lite, a version that consumes less data. This is the parent company's main source of revenue.

Additionally, Messenger is available for messaging.

Separating chat from the main interface, Facebook introduced Messenger-a mobile messaging app that allows users to privately send messages, stickers, chat with groups, and make free calls, even across countries.


What is Facebook business strategy

Growing the user base is a top priority because Facebook users help the company make money. This is only the first phase of the plan. Facebook is a vast source of data that is used to create targeted ads and generate revenue. As user saturation is reached in main markets like the USA, UK, and Canada, Facebook expands to the rest of the world. But there were obstacles such as the lack of smartphone access, good internet, and some areas without internet connection. Therefore, Facebook initiated the first phase of its plan to address this issue. 


Install anycontrol for the best app to hack facebook messenger.


Phase one of Facebook's strategy is to ensure that everyone can access it. Due to its addictive nature, merely having access to Facebook can exponentially increase its user base. You may be familiar with internet.org, a global partnership that aims to provide internet access to the two-thirds of the world's population who are not yet connected. This service often comes at little or no cost. This, in addition to investing in Aquila, solar planes that offer internet access to everyone, and Facebook Lite, was done to help those who are not connected to join Facebook.


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