Technology advancements are a boon and bane for business enterprises worldwide. Harnessing the potential of a variety of cutting-edge software facilitates companies in multiple ways. Positively impacting your business's bottom line becomes a lot easier when you make optimum use of the appropriate tools. On the other hand, advanced technologies help threat actors wreak havoc.
In recent times, the cases of cyber threats and ad fraud have increased to a significant extent. After spending on ad campaigns, many large and mid-sized companies have sustained huge losses lately. The sole reason is advertising fraud committed by malicious affiliates. Such fraudulent activities have become a significant matter of concern for marketing teams these days.
Marketers' Attempts to Address Ad Fraudulent Acts
Most companies across industries spend a substantial amount of money on marketing campaigns. They invest a lot to ensure their ad campaigns go well and help them achieve their marketing objectives. But, ad fraudulent activities by threat actors adversely impact marketing efforts.
Marketers fail to generate revenues when they make decisions on the basis of inappropriate data. Eventually, it harms their ad campaign performance to a great extent. Click fraud activities by ill-intentioned individuals prevent companies from making profits and accomplishing their coveted goals.
Their marketing efforts often go in vain because malicious affiliates artificially inflate key metrics, including ad clicks, views, conversions, etc. Most of the time marketing teams fail to understand the illegal activity by threat actors, and they end up spending more on their ad campaigns. Therefore, using the best ad fraud detection software is of paramount importance.
Here's what most business enterprises do to tackle misleading advertising activities by malicious affiliates.
Rely on Trustworthy Affiliates
A company needs to choose a well-known advertising partner or affiliate marketing agency. Before partnering, you must ensure that it has an excellent accountability and transparency track record. Conducting thorough research and due diligence is necessary to confirm your partners or affiliates are reputed and trustworthy.
Ad Campaign Monitoring
Attaining the coveted marketing results is something that every business prioritizes. So, monitoring the ad performance is imperative. Employing the most trusted ad monitoring tool can prove beneficial for marketers.
It can help your marketing team track crucial metrics such as clicks, impressions, and conversions, besides facilitating them to evaluate data. Detecting any inappropriate trends or patterns can easily indicate fraudulent ad activities.
Precautionary Measures to Prevent Click Fraud
You can easily identify click fraud if you leverage a tool capable of detecting and preventing such scams that threat actors commit. The best click fraud protection software can enable you to detect suspicious traffic on your website or e-commerce store. You can gain insights into the best techniques for preventing misleading ad activities in the future.
Marketing Team must stay Well Informed
Your company won't have to bear costly ad expenses because of the fraud acts by malicious ad partners or affiliates if your marketing team members stay informed. Each marketing executive needs to keep abreast of the latest developments and trends in advertising fraud.
Doing so can help the team devise and implement more result-driven marketing strategies. Attending conferences pertinent to your niche market or industry and having sound knowledge of the advanced technologies and tools can help team members learn how to keep ad-related fraud away.
Typical Ad Fraudulent Techniques
Threat actors have mastered various techniques for committing fraudulent advertising activities. Here are the most common methods they resort to when committing misleading acts that ruin a company's marketing efforts.
· Fake Website Creation: Building fake websites is no longer a complicated task these days. Thus, many threat actors can easily create them and employ bots so as to generate fake traffic to the created sites. Many advertisers think these websites are genuine and end up purchasing advertising space on such sites. So, ultimately, their ad spending increases because of fraudulent clicks.
· Fake Traffic Generation: Malicious affiliates use bots capable of loading ads automatically and generating fake traffic. They create fake sites where they drive such valueless traffic.
· Purchase Low-Quality Traffic: Malicious affiliate partners of many large corporations know they can earn a lot by investing a meager sum of money. Thus, they purchase sub-standard traffic to use the same for inflating ad clicks or ad impressions.
· Malicious Code Injections: Most threat actors who commit ad or click fraud activities are experts in injecting harmful codes into actual websites. The codes they inject cause the websites to exhibit advertisements from the network of these evil-intentioned individuals.
Virus Positive Technologies can help you get your hands on the most suitable brand protection solutions. You can even get VPT's most trusted and feature-packed software that can enable you to monitor ad performance and detect and prevent ad fraudulent activities. You can improve your company's marketing performance if you opt for leveraging the appropriate tool.
