And the results are eye-opening.
The data shows as much as a 35 percent decrease in average app session length quarter over quarter.
Even more interesting is the time between downloading an app and making a first purchase.
Taxi apps have the shortest latency period of 4 days to drive 80 percent of conversions, whereas fashion apps have the longest latency period: 31 days to drive 90 percent of conversions.
This rapid decline in user session length means that either consumers are making purchasing decisions faster or they are getting distracted and losing focus.
You open a messaging app when you want to message someone, or you open a navigation app when you need find directions to your desired destination.