Whether you re an Olympic marathon runner, or just jog the occasional 5k, you re familiar with the sad state of race-bib technology.

Safety pins, which a runner typically uses to affix the corners of her bib to her shirt, were invented close to 200 years ago.

Now, if your athletic career entails no more than an annual turkey trot, this setup probably serves you just fine.

But for serious runners—and world-class athletes—it can be a major source of frustration.

The AeroSwift Bib, as it s called, adheres to clothing or skin, like a big sticker.

Just slap it on and go.

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