The global natural sweeteners market size is estimated to be valued at USD 2.8 billion in 2020 and projected to reach USD 3.8 billion by 2025, recording a CAGR of 6.1%.
The confectionery & gums segment dominated the global natural sweeteners market, on the basis of application, in 2019. The confectionery industry players have started relying on nutritive sweeteners for the many physical and chemical properties that they impart. The most commonly used sweeteners, sucrose, dextrose (glucose), and corn syrups, are fundamental in producing confectionery items such as hard candy, caramel, taffy, chewing gum, chocolate, and gum candies.
In addition to their function in these items, they are widely used worldwide because they are low in cost, readily available, and easy to use during processing. Depending on the final confection, various sweeteners provide sweetness, mouthfeel or body, graining or crystallization, texture, hardness or softness, shelf life, flavors, and colors.
The North American region is projected to dominate the global market due to factors, such as the busy lifestyle of consumers, prevalence of chronic diseases due to their hectic lifestyles, and an increase in awareness among consumers regarding the health benefits of reduced sugar foods & beverages and other products. In addition, the US has a large market for bakery, confectionery, convenience food, and packaged food products, and hence, it accounts for a major share in the market.
Key players are DuPont (US), ADM (US), Tate & Lyle PLC (UK), Cargill (US), Ingredion Incorporated (US), Roquette Frères (France), FoodChem International Corporation (China), PureCircle Ltd (US), MacAndrews & Forbes Holdings Inc (Merisant) (US), Ecogreen Oleochemicals Pvt Ltd (Indonesia), Pyure Brands LLC (US), Stevia Hub India (India), Suminter India Organics (India), Stevia Biotech Pvt Ltd (India), The Real Stevia Company (Sweden), Sweetly Stevia USA (UK), XiliNat (Mexico), Fooditive B.V. (Netherlands), Saganà Association (Switzerland), and Hearthside Food Solutions LLC (US).
