CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs.

They ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization.

Half of all brands already have a formalized program while 57% said they were going to increase their budget in 2017 Tweet This!

Why are Marketers Investing More in Customer Loyalty Programs?

Drive Engagement – whether you re B2B or B2C, ensuring customers are engaged and successful utilizing your products or services will ensure retention and increased value.

Increase Transactions – keeping top of mind and rewarding customers increases touchpoints and the opportunity to do business with them.

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