Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results.
Gmail once tested 50 different shades of the color blue to find that one shade for their CTA which converted the maximum Tweet This!
The research they ve completed provides a comprehensive list of landing page optimization tips:
Personas – identify the personas of your target audience and speak specifically to them.
Focus – provide a single focus on the landing page and remove any irrelevant information.
Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not.