The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015.
The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014.
For Neil Berman, founder, and CEO of Delivra, it is apparent today s e-commerce economy leaves the door wide open for numerous software providers to successfully service varying retailers needs within the space.
It s critical for these retailers to capitalize on the success email brings to e-commerce, but they are in need of a platform that provides the essentials for ease of use and immediate application.
Centered around integrations with Magento, Shopify, and WooCommerce, the platform is ideal for small and mid-sized online retailers—with or without supporting brick and mortar locations—and allows for advanced post-purchase email marketing campaigns.
Personalized shopping cart abandonment emails are also one of the most prominent features since research shows that 60 percent of abandoned cart emails generate revenue, with most of that occurring in the first 24 hours of the email being sent.