The global facial tissue market is estimated to be valued at US$ 13.41 billion in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period of 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Facial tissue is a soft paper product that is used for personal hygiene purposes, such as cleaning the face and nose. It provides convenience and hygiene, making it a popular choice among consumers. The increasing awareness of personal hygiene and the growing consumer preference for disposable and convenient products are driving the demand for facial tissue. Additionally, the rising prevalence of allergies and cold and flu infections further boosts the market growth.
Market Key Trends:
The key trend driving the facial tissue market is the shift towards sustainable and eco-friendly products. With growing concerns over environmental pollution, consumers are increasingly opting for facial tissues made from recycled materials or those that have minimal impact on the environment. Manufacturers are also focusing on developing innovative products that are biodegradable and made from renewable resources. This trend is expected to continue as more consumers prioritize sustainability in their purchasing decisions.
Porter's Analysis:
· Threat of new entrants: The threat of new entrants in the facial tissue market is relatively low. The established key players have already solidified their market position and have significant brand loyalty. Additionally, there are high barriers to entry, including the need for substantial capital investment to establish manufacturing facilities and distribution networks. Therefore, it is unlikely that new entrants will be able to pose a significant threat to the existing players.
· Bargaining power of buyers: Buyers in the facial tissue market have moderate bargaining power. While individual customers have limited power due to low switching costs and the availability of multiple brands, large-scale buyers such as retailers and distributors have more bargaining power. They can negotiate better pricing and terms due to their volume purchases. However, overall, the bargaining power of buyers is not significant enough to significantly impact the market.
· Bargaining power of suppliers: Suppliers in the facial tissue market have relatively low bargaining power. The market is dominated by key players who can easily switch suppliers if needed. Additionally, the raw materials used in tissue production, such as wood pulp and recycled paper, are widely available, reducing the dependency on specific suppliers. Therefore, suppliers do not have much leverage to dictate pricing or terms.
· Threat of new substitutes: The threat of new substitutes in the facial tissue market is low. Facial tissues have become an essential and widely used product, primarily for personal hygiene purposes. While alternative products like handkerchiefs and cloth tissues exist, they do not offer the same convenience and hygiene benefits as facial tissues. Therefore, the demand for facial tissues is unlikely to be significantly affected by substitutes.
· Competitive rivalry: The competitive rivalry in the facial tissue market is high. There are several key players, such as Kimberly-Clark, Procter & Gamble, and Hengan, competing for market share. These companies continuously introduce new products, invest in marketing and advertising, and engage in price competition. However, the high market demand and the presence of strong brand loyalty allow these companies to maintain their market positions.
Key Takeaways:
The Global Facial Tissue Market Size is expected to witness high growth, exhibiting a CAGR of 7.3% over the forecast period of 2023-2030. This growth can be attributed to the increasing consumer awareness regarding hygiene and the rising disposable income of consumers in emerging economies. The growing urban population and changing lifestyle patterns are also driving the demand for facial tissues.
In terms of regional analysis, Asia-Pacific is expected to be the fastest-growing and dominating region in the facial tissue market. The region's large population and rapid urbanization, particularly in countries like China and India, contribute to the high demand for facial tissues. Additionally, the improvement in living standards and hygiene practices further fuel the market growth in this region.
The key players operating in the facial tissue market include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, and Unicharm. These companies have established themselves as prominent players in the market due to their strong brand presence, extensive distribution networks, and continuous innovation in product offerings. They are focused on expanding their market reach and improving production capabilities to meet the growing demand for facial tissues.
Read More - https://www.newsanalyticspro.com/facial-tissue-market-forecasts-and-share-analysis/
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A new study on the Folded Tissues market provides a detailed overview of the demands and consumptions of various products/services associated with the growth dynamics of the market during the historical period 2015 – 2019.
The in-depth market estimation of various opportunities in the segments is expressed in volumes and revenues during the forecast period 2020 – 2030.
These are covered in numerous sections, including, drivers and restraints, challenges and opportunities, regional segmentation and opportunity assessment, end-use/application prospects analysis, and competitive landscape assessment.
The overall sales of folded tissues was pegged at more than US$ ~45.1 Bn in 2019 and is anticipated to grow 1.4x times over the forecast period (2020-2030).Key stakeholders in the Folded Tissues market including industry players, policymakers, and investors in various countries have been continuously realigning their strategies and approaches to implement them in order to tap into new opportunities.
Many in recent months have overhauled their strategies to remain agile in the backdrop of worldwide disruptions caused by the COVID-19 pandemic.
Request to View Sample of Research Report @ https://www.factmr.com/connectus/sample?flag=S_id=2748The study also offers scrutiny of the changing government policies amid COVID-19 disruptions.
