The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
Then about 10 years ago LTCA shifted a lot of its marketing efforts online and began targeting prospects via email and pay-per-click ads.
The company invested in technology, including Web-to-lead forms and Salesforce's CRM platform, and created a more integrated lead-distribution system.
Still, he wanted to find a way to bring the efficiency of online marketing to the offline world.
So about a year and a half ago LTCA implemented cloud data management platform Captricity to transform handwritten information into digital data and speed up the lead-distribution process.
If a response card asks customers for their name, phone number, email address, and ZIP Code, for instance, LTCA can create a template that contains these corresponding fields.