Whether you are a dentist or a real estate agent, blogging can do you a world of good, bridging the gap between existing and potential clients.
Essentially, this is a web page that is regularly updated with highly relevant content written in a conversational and informal tone.
So, think of your small business blog as a combination of a journal, educational tool and advertising technique.
The best way to go about this is to hire a professional who does content marketing and social media for a living.
Related Article: Powerful Strategies for Strengthening Your Business Blog
In general, you want to nix the marketing jargon and focus on speaking in your own voice.