This week, I was in two meetings with different companies this week where internal communications were the focus of conversation:
The first was Sigstr, an email signature marketing tool to manage email signatures across the company.
A key issue within organizations is that employees are focused on their job responsibilities and don t always take the time to communicate the brand externally to prospects and customers.
By managing email signatures across an organization, Sigstr ensure s that new campaigns or offerings are visually communicated to everyone who receives an email.
The second was Dittoe PR, our public relations firm, who sounded off on the importance of Slack within the organization.
With dozens of PR associates scouting, they often discover opportunities across their clients.