The global Margarine and Shortening Market is estimated to be valued at US$ 15.75 Bn or Mn in 2023 and is expected to exhibit a CAGR of 1.5% over the forecast period 2023 - 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Margarine and shortening are semi-solid fats used in baking, cooking and as spreads for bread. Margarine is made from refined vegetable oil that contains Omega-3 and Omega-6 fatty acids which are healthier than butter. It is suitable for vegetarians and people who are lactose intolerant. Shortening is made from hydrogenated vegetable oil and has a higher melting point than butter or margarine. It is widely used in baking as it incorporates air easily leading to fluffier baked goods. The rising health awareness and demand for plant-based alternatives to dairy products is fueling the growth of margarine and shortening market.
Market key trends:
One of the key trends in the margarine and shortening market is the launch of innovative products catering to consumer preferences for clean label and organic products. Major players are investing in research and development to develop high-quality margarines and shortenings free from trans-fats and made from non-GMO, organic and natural ingredients. Furthermore, the market is witnessing increasing demand for non-hydrogenated, plant-based and vegan margarines and shortenings driven by the lifestyle changes and flexitarian diets followed by many consumers. Players are actively focusing on launching such innovative and niche offerings to gain a competitive advantage in the industry.
Porter’s Analysis
· Threat of new entrants: The threat of new entrants is low as this is a mature market requiring high initial investments and economies of scale to compete effectively against established brands.
· Bargaining power of buyers: The bargaining power of buyers is high given the availability of substitutes and buyers can negotiate on price.
· Bargaining power of suppliers: Suppliers have moderate bargaining power as some key raw materials for production such as palm oil have consolidated suppliers globally.
· Threat of new substitutes: The threat of new substitutes is moderate to high as alternative vegetable based spreads and dairy products can replace margarine and shortenings.
· Competitive rivalry: Competition is intense among the key global players.
Key Takeaways
The Global Margarine and Shortening Market Size is expected to witness high growth, exhibiting CAGR of 1.5% over the forecast period 2023 - 2030, due to increasing demand for affordable and healthier alternative to butter. The market was valued at US$ 15.75 Bn in 2023.
Regional analysis: North America dominates the global margarine and shortening market currently owing to rising health consciousness. However, Asia Pacific is expected to witness highest growth fueled by growing food processing industry and rapid urbanization in major countries like China and India.
Key players: Key players operating in the margarine and shortening market are Unilever, Conagra Brands, Bunge Limited, Wilmar International Ltd., Upfield Holdings BV, Cargill, Incorporated, Archer Daniels Midland Company (ADM), Fuji Oil Co., Ltd. ,Richardson International Limited. Key players are focusing on new product innovations, geographical expansion and mergers and acquisitions to gain market share.
Read More - https://www.insightprobing.com/margarine-and-shortening-market-share-and-size-analysis/
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Certainly not us.But with the holidays on our heels, we feel like we have to step it up.
There are parties, brunches, dinners, and all sorts of family gatherings coming up, so what better way to be an excellent guest than by making your own bread and gifting it to the host?How it can help: There are a couple of ways you can do this:1.
Either way, you’re going to get a yummy loaf, so it depends on whether you have the time and inclination to do it all yourself or not.Whatever method you choose, you’ll still reap the benefits.Homemade bread is more delicious for starters because you can customize the bread to be whatever flavor you want.
There are so many Christmas bread recipes that can be tweaked depending on what you like: gingerbread, pistachio, white chocolate cranberry pecan (omg, get in our belly), German Christmas stollen, orange cranberry, Amish cinnamon, and pumpkin.Not only is it tastier, but homemade bread is also more nutritious than your store-bought variety because you can control what goes in it.
On the other hand, you can make your bread less healthy, too, and that’s totally fine!You can choose the kind of flour (white or whole wheat), eggs, and dairy, and you can control the amount of sugar that goes in.
