Many factors can slow a company s B2B sales progress, including competitive challenges, timing issues and product deficiencies.

1: Good product-market fit is not good enough

George Mathew, president/COO of Alteryx says, In today s enterprise software market, it s important to define a user experience that is 100 times better than the status quo.

As a result, focus is key.

Yammer co-founder David Sacks addressed this when he took over as CEO of Zenefits earlier this year.

It means pursuing those market segments for which your product has a unique and compelling solution — exponentially better than the status quo — and pursuing only those segments.

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