Ramasamy, speaking about digital health and big data opportunities in the region at the Building Healthcare Middle East conference in Dubai, raised an issue that is felt globally: how best to leverage the data that is being generated.

From patient feedback on their hospital experience and blood test results on cancer patients, to data on a user s Fitbit, information is being scooped up by the healthcare industry constantly.

When hospitals start combining multiple data sources like medicine data, treatment data, geographic patient data, social data of patients, data on doctors and in the future even genome data, the result is a lot better, says Mark van Rijmenam, founder of Datafloq, a Netherlands-based matchmaker of data scientists and industry stakeholders.

Dr. Aaron Han, AHD s acting chief medical officer, says the challenge is the amount of data.

For example, in the UAE and wider MENA region Han says this could include data sets around diabetes and obesity.

Ver2 Digital Medicine CEO Brian de Francesca believes rubbish data is the biggest problem with big data in healthcare lies at the moment.

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