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Global Background Music Market Is Estimated To Witness High Growth Owing To Evolving Media Consumption Trends & Increasing Demand From Retail Stores & Restaurants

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Pooja Khodke
Global Background Music Market Is Estimated To Witness High Growth Owing To Evolving Media Consumption Trends & Increasing Demand From Retail Stores & Restaurants


Background music is essential in many business environments to create the right ambience and enhance customer experience without being distracting. Background music solutions help businesses control, manage and play continuous, commercial-free music easily for their customers and employees.


Market Overview:


The global Background Music Market is estimated to be valued at US$ 1.65 Billion in 2022 and is expected to exhibit a CAGR Of 6.3% over the forecast period 2018-2026, as highlighted in a new report published by Coherent Market Insights. Background music is widely used in various commercial establishments like retail stores, restaurants, hotels, spas, and airports to influence customers' moods, enhance their shopping experiences and maximize spending. It provides a soothing, engaging atmosphere for customers and staff without drawing too much attention.


Market key trends:


One of the key trends in the background music market is the increasing adoption of cloud-based background music solutions. Cloud-based music platforms allow businesses to access large music libraries through the internet without having to install any software. They offer flexibility, scalability and remote control features. Business owners can update music playlists, set volumes and schedules remotely using mobile applications. This makes cloud-based solutions highly convenient for multi-location businesses to create consistent audio branding across all their stores.


Segment Analysis


The background music market is segmented into streaming and non-streaming. Within streaming, the business streaming segment holds the major market share owing to it being the most cost-effective option for businesses as they do not need to worry about licensing fees. The non-streaming segment is further divided into AV system and transcription music. AV system dominates due to its widespread adoption across various industries for broadcasting music in waiting areas, elevators, hotels, restaurants and retail stores.


Key Takeaways


The global Background Music Market is expected to witness high growth, exhibiting a CAGR of 6.3% over the forecast period, due to increasing popularity of streaming services among businesses.


North America dominates the background music market currently due to high Internet penetration and adoption of innovative technologies in the region. However, Asia Pacific is expected to grow at the fastest pace during the forecast period with China and India contributing significantly to the growth of the regional market.


Key players operating in the background music market are PlayNetwork, Inc., TouchTunes Music Corporation, Sirius XM Holdings, Inc., Almotech Media Solutions, Imagesound, Easy on Hold, Soundnet Limited (Soundjack), Xenox Music & Media B.V., Qsic Pty Ltd., Express Melody, OpenEar Music, Auracle Sound, Cloud Cover Music, and Mood Media Corporation. Players are focusing on expanding their music libraries and offering customized solutions according to client needs to strengthen their market position.



Read More :  https://www.newsstatix.com/the-background-music-market-displays-promising-growth-opportunities-with-the-upsurge-in-commercial-establishments/

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