Discount codes are an optimal means of enticing your visitor to close.

Whether it s a bulk discount or just free shipping, a discount can make all the difference.

In the past, we ve build them ourselves utilizing barcode fonts and then tracking them to an email address.

Additionally, the fonts worked great online, but we had to build an image of them dynamically for email.

Voucher, discount and coupon codes are often abused, so a platform for tracking them is essential.

Two systems were recently discussed in an email forum I belong to:

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