The global protein cookie market is estimated to be valued at US$ 30.12 Bn or Mn in 2022 and is expected to exhibit a CAGR of 5.94% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Protein cookies are cookies containing protein powder as a key ingredient. They provide a convenient way for people to boost their protein intake through a tasty snack. The growing popularity of fitness and healthy lifestyles has fueled demand for high-protein snacks like protein cookies.
Market key trends:
One of the key trends in the protein cookie market is the launch of innovative flavors. Protein cookie manufacturers are regularly coming up with new flavor innovations to attract consumers and drive sales. For example, some popular flavors launched recently include peanut butter chocolate chip, snickerdoodle, cake batter, and cinnamon roll. These unique flavors make protein cookies more enjoyable as an everyday snack and appeal to both fitness enthusiasts and casual snackers. The ongoing flavor innovations are expected to continue propelling the protein cookie market forward over the coming years.
Segment Analysis
The global Protein Cookie Market is segmented based on product type, distribution channel, and region. Based on product type, the market is divided into fruit flavor, chocolate flavor, peanut butter, and others. The fruit flavor segment dominated the market in 2022 and is expected to continue its dominance over the forecast period. This is because fruit flavor protein cookies are more tasty and healthy option as compared to other flavors and hence more preferred by health-conscious consumers.
Key Takeaways
The global protein cookie market is expected to witness high growth, exhibiting CAGR of 5.94% over the forecast period 2023-2030, due to increasing health consciousness among people and growing awareness about benefits of protein-rich food products.
Regionally, North America dominated the global protein cookie market in 2022 and is expected to continue dominating during the forecast period. This is attributed to increasing adoption of healthy snacks and prevalence of gyms and fitness centers in countries like US and Canada. Europe is projected to witness the fastest growth in the market over the forecast period.
Key players operating in the protein cookie market are Lenny & Larry's LLC, Quest Nutrition, Munk Pack, Justine’s Limited, NuGo Nutrition, No Cow LLC, Buff Bake, MuscleTech, Xterra Nutrition, and The Hershey Company. Lenny & Larry's LLC and Quest Nutrition captured the highest market share in 2022 owing to their well recognized brands and product offerings.
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