An electrical device used to print various artistic designs on fingernails is known as a nail art printer. The design is printed on the fingernails in seconds using the nail art printer. The printer features a variety of pre-defined and customizable designs that may be printed as desired. As women are increasingly exposed to beauty and fashion, nail art has become a popular beauty practice, resulting in a surge in demand for nail art printers. The growth of the nail art printer industry has been fueled by rising fashion trends and rising beauty standards among women in particular. Nail art printers will benefit from rising aesthetic standards and an ever-increasing demand for personal care items.
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Top Impacting Factors
Rapid growth in the use of nail art printers in spas, fashion stores, beauty parlors, hair salons, nail salons, and wedding studios, rising preferences for aesthetic appeal due to rising competition in various sectors, rising adoption of western lifestyles, and rising disposable income of people are all factors that will likely boost the nail art printer market's growth.
On the other hand, the adoption of nail art technology by various salons as part of their service offerings would provide further chances for the nail art printer market to develop throughout the forecast period.
Because of the high level of professional rivalry in numerous fields, most people regard their appearance as a significant aspect of their personality. This is a driving force for beauty clinics to integrate nail art technologies to their service offerings in order to grow their business.
High machine costs and rising maintenance costs would restrain the growth of the nail art printer market during the forecast period.
Market Trends
New Product Launches to Flourish the Market
- New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of devices and overall functionality as well. The O2 is a nail art printer that is widely regarded as a good printer, owing to its ability to produce high-quality nail art graphics. They print at a resolution of 2400 dots per inch (DPI), which is the industry's current gold standard. A greater DPI indicates a higher resolution, much like more pixels indicate a higher-quality image or video, such as on a 1080p high-definition television.
- Another example is - The Tuoshi Manicure Printer is fairly similar to the O2 Printer, however it is better suited for commercial use, such as in a nail salon, in my opinion. The O2 can be used for both personal and commercial purposes. The Tuoshi is bigger than the O2 Printer, and it has its own 7-inch touch screen interface built in.
Surge in Usage of Social Media Platforms and Offline Stores to Boost the Market
- Given women's increased predilection for beauty and personal care items, the nail art printer business has quickly penetrated both commercial and residential sectors. Nail art specialists consider a nail art printer to be a worthwhile investment because these machines can print designs faster than a nail artist, allowing them to serve a larger number of customers.
- The expanding importance of social media platforms is cultivating women's relationships with fashion and beauty enthusiasts, which aids in spreading awareness of new beauty-related technology. Furthermore, in this image-centric age, increased self-consciousness about personality and appearance is likely to lead more women to become direct or indirect customers of the nail art printer market.
- Consumers now have the ability to "shop anything, anywhere, at any time" thanks to smartphones and tablets, which will result in large online sales. The convenience of internet buying, on the other hand, isn't yet powerful enough to mark the end of brick-and-mortar retailers. Consumers who choose to shop online are increasing at a rapid pace.
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COVID-19 Impact Analysis
- Covid-19 had an impact not just on the microphone industry's operations, but also on the businesses of other consumer electronics companies. Lockdown measures reduced demand for consumer electronic gadgets, which had a global impact on the nail art printer industry. The nail art printer market is projected to be harmed by the continued decline in worldwide demand and export shipments.
- The supply chain for consumer electronics is largely based in China. Because prominent consumer electronics device OEMs, as well as component OEMs, has production facilities in China, the shutdown of manufacturing facilities in China has had a significant impact on the consumer electronics industry's entire ecosystem.
- Consumers are choosing to buy basics like food and cleaning supplies over non-essential, consumer electronics products such nail art printer due to reduced discretionary incomes and depressed consumer sentiment
Key Benefits of the Report
- This study presents the analytical depiction of the nail art printer industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the nail art printer market share.
- The current market is quantitatively analyzed to highlight the nail art printer market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed nail art printer market analysis based on competitive intensity and how the competition will take shape in coming years.
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