Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy.
There are several essential metrics that provide insight into content marketing efforts, what is working, what isn t working, and where there are gaps.
Google Analytics is a simple tracking tool to set up and provides a lot of functionality and information.
This report is under Behavior Site Content All Pages.
If you have a mature blogging strategy 5 years , blogs will likely be the next most visited pages.
This is a great spot to see how content performs over a specific time frame weeks, months or even years .