Most company leaders and marketers know they need to be doing content marketing, and many have gone so far as to create and implement a strategy.

There are several essential metrics that provide insight into content marketing efforts, what is working, what isn t working, and where there are gaps.

Google Analytics is a simple tracking tool to set up and provides a lot of functionality and information.

This report is under Behavior Site Content All Pages.

If you have a mature blogging strategy 5 years , blogs will likely be the next most visited pages.

This is a great spot to see how content performs over a specific time frame weeks, months or even years .

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