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Growing enthusiasm for sports in Europe is projected to boost the growth of Europe Sporting Goods market

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Gauri Cmi
  Growing enthusiasm for sports in Europe is projected to boost the growth of Europe Sporting Goods market


The global Europe Sporting Goods Market is estimated to be valued at US$ 164.15 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The Europe Sporting Goods market involves a wide range of products that are used for sports activities and fitness purposes. Some key products in this market include sports apparel, footwear, equipment, and accessories. Sports apparel includes items like jerseys, sport socks, leggings, shorts, and sports bras. Footwear includes athletic shoes for various sports like running, basketball, football, tennis etc. Major equipment includes items for baseball, cricket, cycling, golf, gymnastics, hockey, martial arts, rugby, swimming, and team sports. Accessories include items like sport gloves, goggles, helmets, padding, fitness trackers and smartwatches. The growing health consciousness and adoption of active lifestyles have fueled the demand for various sporting goods in the region.

Market key trends:

One of the key trends in the Global Europe Sporting Goods Market is the growing popularity of outdoor and winter sports. Countries in Northern Europe experience snowfall during winters, which has boosted the demand for sporting goods for skiing, snowboarding, cross-country skiing, sledding, ice skating etc. Manufacturers are launching innovative products for winter sports along with apparel and accessories suited for colder weather conditions. Furthermore, there is an increasing participation in outdoors activities like hiking, camping, cycling, fishing etc. due to growing health awareness. This has led to new product launches catering to various outdoor sporting activities along with multi-purpose equipment. The market players are also focusing on utilizing new materials, designing products for specific sports and incorporating smart technologies to meet the evolving needs of customers.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate due to the presence of established brands and the high capital requirements for marketing and branding in the industry.

Bargaining power of buyers: The bargaining power of buyers is high due to the availability of substitutes and buyers can negotiate for better prices and discounts from various manufacturers.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many substitute raw material suppliers and manufacturers can switch to other suppliers if needed.

Threat of new substitutes: The threat of new substitutes is high due to constant innovation and adoption of new types of sporting goods and equipment by manufacturers.

Competitive rivalry: Intense competition between brands to gain market share.

Key Takeaways

The Europe sporting goods market size is expected to reach US$ 164.15 Bn in 2023 and is expected to grow at a CAGR of 6.8% over the forecast period. Growing health awareness among consumers in the region is majorly driving the market growth.

Regional analysis: Germany dominates the region with the largest market share owing to high participation in sports like football, basketball, and tennis. UK and France are other prominent markets due to rising number of health clubs and sports events held annually in these countries.

Key players: Key players active in the Europe sporting goods market are Adidas AG, Nike, Inc., Under Armour, Inc., PUMA SE, Amer Sports, Odlo, Hammer Sports, Polar Electro, KETTLER, and WaterRower. Adidas AG and Nike, Inc. together account for over 60% of the market share in the region.

 

Read More: https://www.trendingwebwire.com/europe-sporting-goods-market-scope/


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Gauri Cmi
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