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Assessment Services Market is Estimated To Witness High Growth Owing To Rising Demand for Measuring Soft Skills

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Anjali CMI
Assessment Services Market is Estimated To Witness High Growth Owing To Rising Demand for Measuring Soft Skills

The Assessment Services Market is estimated to be valued at US$ 14.83 billion in 2023 and is expected to exhibit a CAGR of 9.7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.


Assessment services help organizations in evaluating job applicants based on skills, personality, cognitive abilities, and other professional traits. The services involve administering aptitude, personality, and performance tests to measure candidates against the job requirements. Assessment helps employers identify the right fit for the job opening and potentially increase hiring success rates.


Market Overview:

Assessment services evaluate candidates for employment suitability, promotion potential, management talent identification, and development needs. Soft skills assessment is gaining prominence as organizations are focusing on measuring attributes like leadership, collaboration, communication and problem-solving abilities of candidates. The services streamline hiring processes and improve workforce quality.


Market key trends:

Rising demand for measuring soft skills of candidates is a key trend driving the assessment services market growth. Soft skills evaluation helps employers hire individuals with the right interpersonal and behavioral competencies for optimizing team dynamics and productivity. Additionally, introducing games-based and simulations-based assessments is gaining traction. These new-age evaluation methods provide immersive and engaging experiences to candidates while assessing complex competencies in realistic workplace scenarios. They offer more objective insights around soft skills compared to paper-based tests. Furthermore, growing adoption of online and mobile assessments is expected to support the market expansion during the forecast period.


Porter's Analysis


Threat of new entrants: Low barrier to entry for new players providing assessment services but competing with large established players is difficult.


Bargaining power of buyers: Buyers have moderate bargaining power due to availability of alternative options in the market.


Bargaining power of suppliers: Suppliers face moderate to low bargaining power due to presence of substitutable services and products in the market.


Threat of new substitutes: Threat from new substitute assessment methods like gamification is increasing competitive rivalry.


Competitive rivalry: Intense competition between existing players to gain market share.


SWOT Analysis


Strength: Large client base, global presence, expertise in psychometric testing and assessment. Weakness: High employee attrition, vulnerability to technology disruptions.


Opportunity: Growing demand for online assessment services, assessment as a service model. Threats: Stringent regulations, data privacy and security issues.


Key Takeaways


The global Assessment Services Market Insights is expected to witness high growth, exhibiting CAGR of 9.7% over the forecast period, due to increasing demand for online assessment tools and solutions among organizations for recruitment and development purposes.


Regionally, North America is expected to dominate the global market, with increasing adoption of assessment services by organizations for large-scale assessments. The Asia Pacific region is projected to exhibit the fastest growth during the forecast period.


Key players operating in the assessment services market are CEB, now part of Gartner, SHL, Hogan Assessments, Talent Q, a part of Korn Ferry, Cognizant, IBM Corporation, Pearson PLC, Mercer LLC, Deloitte, Korn Ferry, PwC, Prometric, DDI (Development Dimensions International), Mettl, Cubiks. These players are focusing on partnerships, mergers, acquisitions and new product launches to gain competitive advantage in the market.


Read more @ https://www.insightprobing.com/higher-education-assessments-is-the-largest-segment-driving-the-growth-of-assessment-services-market/

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