Cat Litter Market Overview:
The global Cat Litter Market is estimated to be valued at US$ 4.72 Bn in 2022 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Cat litter is a substance used to absorb urine and feces of house cats while in the litter box. They help absorb odors from cat urine and feces while providing a soft medium for cats. Cat litter comes in different textures like clumping, non-clumping, paper and silica gel litter, with options like clay, silica and plant-based litter materials. With growing pet ownership, increasing disposable incomes, and owner focus on pet well-being, the cat litter market is growing at a steady pace.
Market key trends:
The cat litter market is driven by increasing awareness regarding pet health and owner preference for eco-friendly and sustainable natural litter options. Some key trends include:
- Rising demand for sustainable plant-based litter made from wheat, wood pulp, almonds shells etc. that are biodegradable and produce lesser carbon footprint than clay litter.
- Innovative litter types that control odor better than conventional clay litter through activated charcoal, carbon air filters etc. finding more customers.
- Growing popularity of paper litter and silica gel litter which are flushable and do not require scooping like clay or natural litter. This convenience is boosting their uptake.
- Premiumization trend with cats owners willing to pay more for specialized litters addressing cat health issues or facilitating tracking for vet visits.
Porter’s Analysis
Threat of new entrants: The cat litter market requires high initial investments and presence of established brands makes entry difficult for new players.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes. However, brand loyalty keeps buyers with existing products.
Bargaining power of suppliers: A few major suppliers dominate the market, giving them higher bargaining power.
Threat of new substitutes: Substitutes like paper pellets and plant-based litters pose minor threat owing to consumer preference for clay and silica litters.
Competitive rivalry: The market is highly competitive with major players competing on basis of pricing and innovation.
Key Takeaways
The Global Cat Litter Market Demand is expected to witness high growth, exhibiting CAGR of 4.2% over the forecast period, due to increasing pet ownership and growing popularity of cat litter that neutralizes odors.
The US dominates the cat litter market owing to large number of cat owners in the country. Availability of various innovative products and growing awareness about cat litter is further augmenting the growth of the market. The Asia Pacific region is expected to grow at the fastest pace during the forecast period due to rising income levels and improving lifestyles in the region.
Key players operating in the cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet. Major players are focusing on new product launches and acquisitions to strengthen their foothold in the market.
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