The global Feminine Hygiene Products Market is estimated to be valued at US$ 36.20 Bn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Feminine hygiene products refers napkin, tampons and sanitary pads which are used for feminine hygiene purpose during menstruation and maintain femine hygiene. These are available in different sizes and shapes as per requirements. These easy to use products helps women to maintain hygiene and stay confident during their periods and other feminine hygiene needs. The growth in working women population globally along with rising awareness about hygienic menstrual practices has augmented the demand of feminine hygiene products over the past few years.
Market key trends:
One of the key trends in the feminine hygiene products market is the introduction of organic and eco-friendly products. With growing focus on sustainability, majority of women prefer using organic cotton tampons and pads which causes less harm to the body as well as environment. They are free from chemicals and are biodegradable. The key players are innovating their product portfolio and offering organic ranges made from naturally derived materials.Furthermore, digital marketing and advertisement has rapidly increased the awareness about importance of women health and hygiene. Social media campaigns by brands as well as women communities has made the topic less taboo allowing more open discussions. This has positively influenced women especially in developing countries to adopt international standards of hygiene and healthy practices.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the feminine hygiene products market is low due to large capital requirements and established brand loyalty. However, private label brands pose a challenge.
Bargaining power of buyers: The bargaining power of buyers in the feminine hygiene products market is high due to the availability of substitutes and undifferentiated products. Buyers can negotiate on price easily.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials used in feminine hygiene products such as cotton, plastic, and paper are commoditized.
Threat of new substitutes: The threat of new substitutes is moderate as menstrual cups and underwear are emerging as alternatives but pads and tampons still dominate the market.
Competitive rivalry: The competitive rivalry in the feminine hygiene products market is high due to the presence of global players.
Key Takeaways
The Global Feminine Hygiene Products Market Demand is expected to witness high growth, exhibiting CAGR of 4.8% over the forecast period, due to increasing awareness about menstrual hygiene and female healthcare.
Regional analysis
Asia Pacific is expected to dominate the feminine hygiene products market owing to increasing awareness initiatives by governments and NGOs in countries like India. The region is projected to grow at the fastest rate during the forecast period.
Key players
Key players operating in the feminine hygiene products market are Procter & Gamble Company, Kimberly-Clark Corporation, Unicharm Corporation, Johnson & Johnson Services, Inc., Essity AB. Procter & Gamble Company leads the market with brands like Always and Whisper.
