Marlboro is a cigarette brand made by Philip Morris. They are known for their tough packaging and masculine image. They have also sponsored many sports events and teams in the past.
Cigarette brands like Marlboro are shifting their focus to new products like ecigarettes and heat-not-burn devices. This change is being prompted by the incontestable and universally acknowledged fact that cigarettes are addictive.
What is a Marlboro cigarette?
As one of the world’s largest cigarette brands, marlboro ice blast cigarettes is famous for its tobacco quality and variety. Its iconic red and white pack has been a staple of the industry since 1955.
Originally, the company marketed Marlboro cigarettes as a female’s cigarette with tag lines like “Mild as May.” In the 1950’s when health research started to point to smoking as a cause of lung cancer, Philip Morris began to reposition the brand with a more masculine image.
Today, the Marlboro name is associated with a number of different products including Marlboro Gold which offers milder smoke flavours, and Marlboro Ice Blast which uses a capsule to alter the cigarette’s taste from normal to menthol. This new brand architecture allows Marlboro to cater to various adult consumer preferences.
Origins
The company that now owns Marlboro was originally named Morris Tobacco Company. It was founded by Phillip Morris and located on Great Marlborough Street in London. It was later shortened to Marlboro when the owner died.
In order to market the cigarettes as masculine, Marlboro used images of men such as sports players, weightlifters, sea captains, and cowboys. The cowboy image was particularly successful and further cemented Marlboro cigarettes as a man's brand.
The cigarette packaging was also designed to appeal to men, with the red and white color scheme and the arrow that pointed upwards. It was designed by Frank Gianninoto, who had recently redesigned the Campbell's soup packaging. The arrow and the red and white logo became instantly iconic worldwide. The arrow was meant to symbolize strength and power, while the smoke-filled circle was intended to represent intoxication.
Packaging
One of the reasons that Marlboro cigarettes have become so successful is their iconic packaging. The red and white box is associated with strength and power in many cultures, which may subconsciously draw smokers to the product.
In addition, the Marlboro brand uses a color-coding scheme to differentiate the strengths of its cigarettes. For example, gold cigarettes are marketed as being milder than regular Marlboros, despite the fact that they contain the same amount of nicotine and tar.
Phillip Morris’s uncanny understanding of its competitors and the economic market has been instrumental in ensuring that Marlboro remains one of the world’s most valuable brands. This combined with the company’s expert design team has established Marlboro as a timeless American classic despite numerous obstacles. This is especially apparent in the company’s marketing campaigns, such as the infamous cowboy campaign.
Taste
Marlboro Red cigarettes are one of the strongest varieties in the Marlboro assortment and provide a rich flavor with an intense taste. They contain the highest amounts of tar and nicotine compared to Marlboro Lights or Marlboro Ultra Lights which makes them suitable for smokers who want a strong tobacco experience.
The brand’s cigarette packaging is iconic worldwide. A designer named Frank
Gianninoto who redesigned the Campbell’s soup can redesigned the packaging for Marlboro with a flip-top that allowed the user to open the cigarette without crumpling it.
The label of the cigarette features a solitary cowboy riding his horse across a vast and barren plain. This image was an important part of the campaign and helped establish the brand’s masculine identity. Depending on the study you look at, Marlboro Red cigarettes contain between 600 and 700 chemicals which when burned and inhaled by the smoker compound into carcinogens that can cause many different health problems including cancer.
Health
After the success of Marlboro Red, Philip Morris decided to change the cigarette brand’s packaging to give it a more masculine look. They hired Frank Gianninoto, who had redesigned the Campbell’s soup package, to create a new design for their cigarettes.
This design included a series of numbers and sequentially different rooftop sizes that communicated comparative tar yields. It also contained a health warning that was printed in a red box rather than the white of the previous package design.
The change to the smoking experience was a success, and sales of the Marlboro brand skyrocketed. However, it was not without controversy. A public health report in 1964 deemed cigarette smoking as a significant cause of lung cancer and other illnesses. This news prompted smokers to abandon the cigarettes.
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