A massage chair is a chair specifically designed for massaging various body parts like head, shoulder, a back portion, neck, hands, and other body parts. There are two types of massage chairs in the market the traditional massage chair and the robotic chairs which use motors, electronic vibrators, and other small motors to provide massage to all parts of the body. The therapist uses traditional massage chairs which are ergonomically designed and are easy to carry from one place to another. Massage provides relaxation and helps provide relief to previous injuries and other pains. In the hectic schedule of life and growing stress among the adults and millennials massage is becoming popular as it helps in reducing stress and anxiety which lowers down the blood pressure and makes people stress free. The work culture that prevails today has made people regularly visit massage parlors and spa centers but time constraint being a major factor people are now moving towards robotic massage chairs which can be used at home at the convenience of the user. Innovation in the industry is related to a full massage therapy in the massage chairs which can cure certain diseases if used regularly.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
With the rise of corporate work culture and people having more work-related stress and hectic schedule, the health condition is also degrading with increasing obesity, high blood pressure, poor blood circulation, anxiety, back pain, and other health problems which are the factors the adults and millennials are demanding massage chairs for stress relief which is driving the global massage chair market. In addition, a rise in awareness for personal care and increased disposable income with the urge in people for personal massage chair visiting rather than visiting spa centers and massage parlors fuel the growth of the massage chair market. The major constraint of the market is the high price of the chairs for individual buyers and changing innovation in the market. The recent development in the market is related to innovatively designed massage chairs which can give more luxury and comfort and act as a stress-buster.
The global massage chairs market trends are as follows:
New product launches to flourish the market
New massage chairs that contain improved capabilities have been launched by leading market players. Fujiiryoki’s JP-1100 is one of the best massage chairs as claimed by Fujiiryoki. The JP-1100 has 21 different auto modes and self-customizing modes considering different people have various kind of pains and body problems which can’t be relived using only one mode. This model of a massage chair from Fujiiryoki has the largest protrusion of kneading balls in the industry which targets the muscle deeply than any other regular massage chairs. In addition, JP-1100 has dual sensors to automatically sense the posture spine and shoulder and optimize as per the depth of massage required.
Surge in demand from Luxury Hotels and Malls
There has been a high rise in demand for massage chairs from luxury hotels as the customers visiting the place for tourism and other activities have a high demand for massage due to tiredness which has increased the demand of massage chairs and many luxury hotels and resorts are providing massage chairs in rooms and at a commonplace which can be used by customers by paying a certain amount or can be included in the overall package. Many malls have started massage parlors in the basement area or open place of malls which attracts the new customers to try the massage recliners for the first time.
Japan is the most growing market followed by other Asia-Pacific countries
There has been high demand from the Japanese population for the robotic massage chair because of the high aging population of Japan. The aging population of Japan above 60 years has more stress and other health problems because of the growth in corporate culture. In addition, the growing population of emerging economies like China, South Korea, Indonesia, India, and other Asia-Pacific companies has more stress at work and pressure because of workload which leads to growth in demand for stress-busters like massage chairs.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global massage chairs industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global massage chairs market share.
- The current market is quantitatively analyzed to highlight the global massage chairs market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global massage chairs market analysis based on competitive intensity and how the competition will take shape in coming years.
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