You wish to start a career as an ISO 9001 and quality management consultant. What plans do you have in place to increase your chances of presenting ideas and winning clients and projects? Consider this...
The world is full of consultants, some of whom have extensive experience. What are you going to do to make yourself known? How do you plan to set yourself apart and make your ISO 9001 consultancy proposal stand out? Who are your ideal customers? What exactly are they looking for? What store are they "shopping" at? What is your value proposition going to be? This post will teach you.
How to Demonstrate Your Qualifications and Expertise?
If you wish to start a job as an ISO 9001 consultant, you most certainly don't have any clients yet. So, the first constraint you must overcome is obtaining the first, second, and third clients to develop your market space.
Just because someone claims or writes that he or she has qualifications does not mean that it is true. Any potential client may be sceptical of your qualifications. As a result, one of your priorities should be to certify, strengthen, and enhance your qualifications statement. You want to alleviate any worry that a potential client may have when your name appears on his or her desk or screen.
- Enrol in a course - for example, you can enrol in recognised courses that can certify your knowledge, such as the ISO 9001 consultant training Course.
- Start a blog - blog entries can also be published on professional social networks such as LinkedIn or, more specifically, Facebook Groups.
- Answer Quora questions and participate in LinkedIn and Facebook professional groups.
- Create your own YouTube channel with short video blogs giving professional advice.
- Speak at conferences and seminars to expand your professional network and strengthen your reputation as an expert.
- Publish an expert piece - the most effective marketing approach for an ISO 9001 consultant is to publish an article in an appropriate trade, consumer, or business newspaper; your message will be more trustworthy because it is not publicity - you will become known and create a reputation.
- Write a book. Remember, people see authors as experts.
How to Concentrate on the Clients you Want?
Consultants are problem solvers. What challenges do your potential clients have that you can help them solve?
Who are those potential customers? Many people are tempted to start shooting in all directions in the hope of achieving some results. The truth is that this is not a sensible technique, and you will most likely waste resources with little impact and return.
- Define your target market. Clients are not all the same, and they want and appreciate different things. Which group of clients would place a higher value on what you can bring to the project at hand, or the problem at hand? Describe your ideal clients and create profiles for them. What size, industry, and types of problems would you solve for them? Why are they looking for the assistance of a consultant? What do they hold dear?
- Consider your past professional experience. Can you capitalise on one of your strengths? You are familiar with the industry and its unwritten rules, you know people, and you have contacts - perhaps you have already faced those problems and obstacles. Perhaps a past employer can be one of your first clients.
- Define yourself as a specialist. Do you know what the most common client complaint about ISO 9001 consultants is? "We have to waste time teaching them about our business." When potential clients require an ISO 9001 consultant, it is for a specific job and they are in a hurry. They don't want to have to train the ISO 9001 consultant or waste time teaching him or her about the specifics of their business and industry.
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