The outdoor antenna market is estimated to be valued at US$ 3.51 Bn in 2023 and is expected to exhibit a CAGR of 9.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Outdoor antennas are high performance antennas used for transmitting or receiving radio signals that are used outdoors. They are used in various applications including Wi-Fi, radio transmission, commercial radio networks, amateur radio, public safety networks and military communications systems. Outdoor antennas provide extended coverage compared to indoor antennas and are durable to withstand external environment conditions.
Market key trends:
The increasing adoption of advanced antenna technologies such as active antennas, MIMO technology and beamforming technology for improved performance is driving the growth of the outdoor antenna market. Active antennas have integrated electronic components that can be customized and configured based on network needs. MIMO technology uses multiple antennas at both the source and destination to improve the quality and reliability of the wireless signal. Beamforming technology focuses the radio signals in a particular direction to extend the range and improve connectivity. The adoption of these advanced antenna technologies is expected to increase exponentially over the forecast period.
Porter's Analysis
Threat of new entrants: New companies face barriers as this market requires large investments and high research and development costs to design and manufacturing antennas. The established players hold strong brand names and experience economies of scale.
Bargaining power of buyers: Buyers have moderate bargaining power as there are several manufacturers offering similar antennas at competitive prices. However, switching costs are low for buyers since antennas are homogeneous products.
Bargaining power of suppliers: Suppliers have lower bargaining power as this market has many domestic and international component suppliers. There is dependency on key raw materials like aluminum, steel and copper but the risks are mitigated through long term contracts.
Threat of new substitutes: There is threat of alternatives like underground cabling but outdoor antennas are cheaper to install and maintain compared to laying cables.
Competitive rivalry: Intense due to presence of many global brands providing similar products and services. Companies focus on product differentiation, new technology adoption and customization to gain competitive edge.
SWOT Analysis
Strengths: Rising demand for high-speed internet and need for seamless network coverage are driving growth. Outdoor antennas offer lower maintenance costs compared to underground cables.
Weaknesses: High initial investments required for R&D and manufacturing. Installation of antennas requires technical expertise and care.
Opportunities: Growing smart home applications and deployment of 5G networks will boost demand over the forecast period. Expanding into developing nations provides new customer segments.
Threats: Strict regulations on emissions can delay projects. Adverse weather can disrupt antenna performance. Substitute technologies pose competition risk.
Key Takeaways
The global Outdoor Antenna Market Growth is expected to witness high growth, exhibiting CAGR of 9.8% over the forecast period, due to increasing demand for mobile internet and broadband services. By 2030, the market size is projected to reach US$ 8.50 billion.
North America dominates currently due to high mobile data consumption and rapid 5G rollouts. Asia Pacific is projected to grow at the fastest pace during the forecast period driven by expanding installation of cellular towers and expansion of smart city projects in India and China.
Key players operating in the outdoor antenna market are CommScope, Comba Telecom, Laird Connectivity, Radio Frequency Systems, Rosenberger, Amphenol Procom, Mobi Antenna Technologies, Tongyu Communication, Shenglu Telecommunication, and Cobham Antenna Systems. Major players focus on capacity expansion, mergers & acquisitions and new product development to maintain leadership position in the market.
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https://www.newsstatix.com/outdoor-antenna-market-trends-size-and-share-analysis/
