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3 Digital Marketing Strategy Trends You Should Prepare For

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Rick Bjarnason
3 Digital Marketing Strategy Trends You Should Prepare For

Digital marketing is essential for all types of businesses now. The strategy you use can make or break your business. Data shows that the digital advertising market could hit $786.2 billion by 2026. So if you want a piece of that pie, you should have a solid digital marketing strategy in place now.


Digital marketing refers to the promotion of products and services using online channels. Content marketing and social media are two popular digital marketing strategies. They're the most used today. SEO and PPC advertising are right at their heels. But you need to do more if you want to see better results in the future. These digital marketing trends could help:


AI-Driven Interactions for Customer Satisfaction


AI is already a ubiquitous part of our lives. Now it could be vital to ensure customer satisfaction. One such example of AI-driven interactions is conversational marketing. Customers are now demanding instant solutions. They don’t have the patience or the inclination to wait for the company to respond. Chatbots and virtual assistants powered by AI can engage consumers in real-time. They can answer questions and help guide clients into making buying decisions. This type of conversation is also personalized. This means higher customer satisfaction and lead conversions.


Voice Search Optimization for Better Content Performance


Voice search has been gaining traction these past few years. Now it’s a strategy every digital marketing agency should embrace. There’s an influx of smart speakers in the market today. Voice assistants are also becoming popular. Content will become optimized for voice search. Digital marketing experts will focus on conversational phrases. Long-tail keywords will also receive their due. Every content will become optimized for voice search so they can appear in rankings. Experts are also predicting the rise of voice-activated advertising. This will give marketers more chances to reach their customers.


Building Trust Via Data Protection


More people are aware and worried about data privacy and security. You should expect more legislation to address these issues to push through. Digital marketing services companies must adapt to consumer expectations on this issue.  Digital marketers will focus on ethical data acquisition. They will make sure to offer clients more control over their data. This will see the rise of privacy-focused advertising. It will provide customers with personalized experiences. It will also help companies build trust with their demographic.


Groundbreaking Web Development Company


Cheeky Monkey Media is not a run-of-the-mill web design and development company. We offer innovative and alternative web development solutions. Our method ensures businesses are quick to adapt to any market changes. Our company specializes in web design and Drupal migration. We also offer web operations and maintenance. We also provide digital marketing strategy and services that deliver.



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Rick Bjarnason
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