The global Event Management Software Market is estimated to be valued at US$ 15313.69 Mn in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Event management software assists event organizers with event registration and data management by providing a single platform to capture and store event-related information. The software helps to streamline key event aspects from budgeting to planning, registration, and feedback. It offers advantages like increased operational efficiency, elevated client experience, and enhanced venue management.
Market key trends:
One of the key trends in the event management software market is growing adoption of automation features. Event organizers are increasingly relying on automation capabilities offered in event management software to streamline operations. Advanced tools allow automatic ticket allocation, email reminders, invoice generation, and registration tracking with minimal human intervention. This significantly reduces workforce requirements and associated costs while improving speed and accuracy of event-related workflows. Automation is thus boosting demand for technologically advanced event management platforms.
Segment Analysis
The global event management software market is dominated by the cloud segment. The cloud segment held around 65% of the total market share in 2023 owing to its easy deployment and scalability. Cloud-based event management software allows event organizers to access data and features from anywhere using an internet connection. Event teams can collaborate effectively and track events in real-time with cloud-based solutions.
Key Takeaways
The Global Event Management Software Market Demand is expected to witness high growth, exhibiting CAGR of 11% over the forecast period, due to increasing demand for streamlining event management processes.
The North America region dominated the global market in 2023 and is expected to remain the largest market during the forecast period. This is attributed to presence of major event management software providers and growing adoption of technologies across various industries in the region. Asia Pacific is expected to witness the fastest growth over the forecast period owing to rising number of corporate events and growing tourism industry in developing countries such as India and China.
Key players operating in the event management software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables ̧ Bizzabo Inc., and Ungerboeck Software International. Cvent dominates the market owing to its wide range of event management solutions and global customer base. Certain and Eventbrite also have a significant market presence. Players adopt strategies such as partnerships, mergers, and acquisitions to expand their global footprint.
