Since Coinbase was founded in 2012, hundreds if not thousands of Bitcoin competitors typically referred to as alt-coins were created.

But today that changes, as Coinbase is announcing that they are adding site-wide support for Ethereum, a digital currency with a built in programming language designed to support and execute peer-to-peer digital contracts.

The writing was on the wall for some time.

In May, Coinbase co-founder Fred Ehrsam published a post on Coinbase s blog titled Ethereum is the Forefront of Digital Currency.

Around the same time, Coinbase added support for Ethereum trading to GDAX, its online professional cryptocurrency exchange.

Because while GDAX is mainly a professional exchange for traders, plain-old Coinbase is much more geared towards your average joe who is just dipping his toes into cryptocurrency for the first time.

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