logo
logo
Sign in

Interior Car Accessories Market Is Estimated To Witness High Growth Owing To Increasing Demand For Customization

avatar
Poonam
Interior Car Accessories Market Is Estimated To Witness High Growth Owing To Increasing Demand For Customization

The interior car accessories market is estimated to be valued at US$ 252360.27 Mn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The interior car accessories market includes products that enhance the aesthetic appeal and functionality of the vehicle's interior. Some common interior car accessories are floor mats, sunshades, interior lights, steering wheel covers, dash cameras, car organizers, air fresheners, and phone holders. These accessories not only customize the look of the vehicle but also offer added safety, convenience, and comfort to drivers and passengers.

Market key trends:

One of the key trends driving growth in the interior car accessories market is the increasing demand for vehicle customization and personalization. Consumers are looking to enhance and give their personal touch to the interior of their vehicles. This has encouraged manufacturers to introduce a wide variety of accessories that allow consumers to customize their vehicles according to their tastes and preferences. Additionally, the rising popularity of in-vehicle entertainment and infotainment systems has boosted the demand for smartphone holders, dash cams, charging docks, and other electronics accessories. Furthermore, growing concerns regarding safety, security, and comfort have augmented the sales of interior accessories like steering wheel covers, floor mats, air fresheners, and organizers.

Porter’s Analysis

Threat of new entrants:The interior car accessories market requires high investment and has strong presence of established players making entry of new players difficult.

Bargaining power of buyers: Buyers have high bargaining power due to availability of various alternatives and options in interior car accessories. Easy availability of substitutes also increases buyers bargaining power.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to presence of several raw material suppliers and low switching cost.

Threat of new substitutes: Threat of new substitutes is low as interior car accessories have no close substitutes and have well-established consumer base.

Competitive rivalry: Strong as market is dominated by few players with global presence leading to intense competition.

SWOT Analysis

Strength: Wide product portfolio and strong brand image of key players. Innovation and new product launches expanding product offerings.

Weakness: Heavy reliance on automobile industry sales and fluctuations. High marketing and brand promotion costs.

Opportunity: Growing automotive industry and increasing disposable income in developing nations. Rising demand for customized and aesthetic vehicle interiors.

Threats: Currency fluctuations impact import-exports. Rising raw material costs and supply chain disruptions.

Key Takeaways

The global Interior Car Accessories Market Growth is expected to witness high growth, exhibiting CAGR of 5.6% over the forecast period, due to increasing vehicle ownership and rising demand for aesthetic and premium vehicle interiors.

Regional analysis: The Asia Pacific region dominated the interior car accessories market in 2023 with over 35% market share due to large vehicle fleet and rapidly growing automotive industry in China and India. Europe is the second largest market growing at a CAGR of 5.2% during the forecast period backed by high disposable incomes and premium vehicles segment in Germany, UK and Italy.

Key players operating in the Interior Car Accessories market are Momo Srl, Pioneer Corporation, Star Automotive Accessories, Garmin Ltd., H.I. Motors, Pecca Group Berhad, U.S. Auto Parts Network, Inc., Covercraft Industries, LLC, O'Reilly Auto Parts, Lloyd Mats, CAR MATE MFG. CO., Ltd., and Classic Soft Trim. The industry is dominated by established automotive parts suppliers expanding their product portfolio into interior accessories segment.

For more insights, read- https://www.newsanalyticspro.com/interior-car-accessories-market-trends-size-and-share-analysis/


collect
0
avatar
Poonam
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more